How to Promote Your Business online with Audio

How to Promote Your Business online with Audio

Gone are the days when excellent copy and great headlines sold products. People just don’t have the time to read through multiple paragraphs of text on websites anymore. As a result, the dramatic rise of audio and video marketing. Video takes more time and money, so audio marketing is a low-cost alternative for businesses that want to their message out in an interesting and engaging way.

What is Audio Marketing?

Audio marketing is simply recording your audio content on a particular subject and giving it to your audience to entertain, inform or sell a new product or service. It’s an opportunity to tell your company’s story or showcase the benefits of a product in a fast and entertaining way. Audio marketing can be produced at home with a microphone and simple audio editing software or you can pay to have your audio done by a professional sound engineer.

Here are some important steps you should take to promote your business online with audio.

  1. Define your Objective: Are you using audio to promote a product or service or to increase your brand recognition? Have a goal in mind before you create your audio script. Sales scripts have a call to action. Branding scripts are about getting consumers to view you in a positive way. Every audio you produce is an opportunity to showcase your business and let people know who you are.
  2. Create your Content: Once you know your objective, create your content. Perhaps you will show your expertise on a topic via a compelling presentation or by interviewing experts in your field. You can also record a roundtable discussion with a variety of experts expressing similar ideas.
  3. Decide on Your Distribution Channel: Will you be posting your recording on your website, in a direct mail to your subscribers, or on an online radio show? You could also create an mp3 file and offer it for sale on iTunes or have it hosted by audioblog.com. Paid recordings should contain quality content not available elsewhere.
  4. Decide on a Format: There are a variety of audio formats to choose from. You could record and sell CDs on Amazon or create a professional Podcast that listeners opt-in for and sign up for automatic updates. This will help build your brand loyalty. A cheaper alternative is a simple mp3 file offered to website visitors.
  5. Decide on Length: Short is best. Let your audio include only the important elements and discard all the extraneous information. Present your message in a clear, entertaining and compelling way. More is said with less.
  6. Frequency: Should you update on a daily, weekly or monthly basis? You may decide that one podcast a week is enough to keep your followers interested and loyal. Audio will be one part of your larger marketing plan, so creating a schedule is important to maintain a consistent presence. The great thing about audio is that it is cheap to produce and easy to update.

– Video Caddy

What Story Can You Tell in 6 or 15 Seconds?

What Story Can You Tell in 6 or 15 Seconds?

Content marketing is getting shorter than ever. Explainer videos at 90-120 seconds were considered short until the 6-second Vine and 15-second Instagram video arrived on the scene. If it was difficult to present a value proposition in 2 minutes, getting it down to 6-15 seconds can be downright tricky. What story can you tell in so little time? Despite the tight time constraints these super short videos are a great way to engage your audience with new product and service introductions, convey your value proposition, showcase your identity and share your message – not to mention increase followers of your brand and increase sales.

Here are the primary stories being told in 6-15 second videos:

  • Brand story: Use a few seconds to showcase your personality. It can be a cute animated character like the Energizer Bunny or it could be your CEO telling your company story. It should be memorable and engaging if you are going to increase brand recognition. Fortunately, the combination of picture, sound and text increases retention up to 50% more than text alone.
  • How-to: The short video form is perfect for showing your viewers how to use your product. The hashtag #howto is one of the top trending tags on all of Vine. Cadbury presents a short Vine video of how to open up their chocolate egg and spoon out the creamy middle. Genius.
  • Describe products/services: Got a new product or service? Create a quick 6-15 second promotional video to let everyone know. Car maker Opel showcases all the colors of its vehicles in a short Vine video. Seeing it is the first step to buying it.
  • Introduce an employee/leader: A humorous skit or a direct message from the CEO lets your audience know who you are and what you represent. Marketing today is about transparency and honesty. People don’t want glossy images of leaders anymore. They want to get to know the real you (especially if the real you is interesting and engaging).
  • A behind the scenes look: Would you like to go into the pilot’s cockpit or the kitchen of a busy McDonald’s? Back stage is fascinating stuff, so don’t be afraid to take your audience to where the real action is. In just a few seconds, they can get a vision of quality, professionalism, excellence, and humor.
  • Logo animation or just a quick glance of your brand: An animated logo may be enough to keep your viewers remembering you. Another option is to present your brand in fun way. Dunkin’ Donut’s created a 6-second Vine clip of a latte that flips a coin to signify the start of Monday Night’s football game.

Short videos are today’s dominant marketing strategy. The cost of the video is small compared to the payoff. A 6-15 second video will help build your brand especially if it is a part of a larger marketing strategy of content-rich blogs, pod casts and lengthier video marketing clips.

– Video Caddy