Five Golden Rules of Effective Product Video Promotion

Five Golden Rules of Effective Product Video Promotion

Online video is quickly becoming the most effective vector for any sort of promotion- whether it’s for your organization, business, or product – or just yourself. YouTube gets more than one billion unique visitors a month, and that number is only going to grow as time goes on. This will enableeople to upgrade their devices and data plans to be able to handle high-quality streaming video.

Video also offers the elusive but powerful ‘viral moment’ that can take an amusing or interesting video and turn it into a cultural phenomenon. All of this combines to make the video an affordable and effective way to promote your products – but there are a few rules you have to follow to ensure that your videos are as effective as possible.

Rule One: Be Succinct

The most effective videos – whether on YouTube or elsewhere – are brief and powerful. People have limited attention spans and patience, especially online. Many videos are shared by friends as casual entertainments – no one expects to settle in for ten minutes to get to the point. One minute is the ideal for promotional videos – get in, make an impact, and get out with your logo or URL on the screen.

Rule Two: Tell a Story

Successful promotional videos aren’t just a collection of images, music, and buzzwords .Inn fact, videos like that are frequently the subject of parody online. Videos that tell a fast story work best – whether it’s a serious dramatic story about your product’s benefits or a breezy joke, its important to give people something to follow along with.

Rule Three: Minimize Text

It’s amazing how many promotional videos consist of big blocks of text. Text is a video-killer. Not only do people not wish to read text under the pressure of a video’s timed edits, text just slows everything down and makes your video look clunky. Text should be limited to bold statements and final-frame info dumps for URLs and such.

Rule Four: Be Prepared for All Screens

A video rendered at modest quality levels will look fine on YouTube on a desktop monitor. What happens when someone throws that video up on their Smart TV at home using the YouTube App? It looks grainy and stretched out. Render your promotional videos at a sufficient quality to ensure it looks good everywhere, and never assume you know exactly where people will view it.

Rule Five: Keep it Moving

Videos, especially ones targeted for the online audience, need to feel kinetic and fast-paced – and that comes down to nimble editing. Don’t let images linger, and avoid straight-on shots of people talking like the plague. Switching to voice overs to spice up the visuals is essential, and don’t stay on any one clip or image for more than a few seconds unless you have a reason to.

A promotional video is powerful because it’s easy, cheap, and effective – but a slow-paced, text-heavy, and overly long video won’t have any impact at all. Stick to the Golden Rules and your video will thrive.

– Video Caddy

Optimizing YouTube Campaigns

Optimizing YouTube Campaigns

These days, video is king. Whatever your promotional or marketing goals are, whether they’re personal or for a business, you can’t have a legitimate campaign in the modern era unless you incorporate a YouTube aspect and upload some videos for the world to see. YouTube sees an immense amount of traffic, and hands-down- it’s the easiest way to share videos across social media networks and other channels such as text and email. But creating a few videos is one thing – creating videos that will maximize your impact on YouTube is something else entirely. You may have the editing skills to take some footage, some stock, and some simple effects and make a video – but how do you get the most out of your tiny portion of YouTube’s attention?

Short and Sweet

Step one is to keep your videos short and fast-paced. The main attraction of video for people these days is the instant gratification aspect – people like to click a link and instantly see something great. Lengthy intros, sluggish pacing, and repetition are not only sure signs of “padding” out a video to a certain length (a relic of an older age when length was perceived as quality), they’re sure cut ways to drive your audience away. Go for fast edits, and keep bulky transitions to a minimum. Think in terms of sleek and slim – use only the effects and transitions that make a difference, and don’t let any shot linger more than a few seconds.

Grab Visual Interest

Make certain the shots you select are interesting – forget the old rules about composition and quality if you have to. On YouTube, the Rule of Cool is all that matters – people have an infinite choice of videos, so they have to see something amazing right away or they’ll move on. People will watch a grainy, smartphone video of a surprised kitten millions of times – but your perfectly shot, crystal clear videos of a boring talking head against a white background? Forget it.

Ensure Quality

That being said, if your video doesn’t have a surprised kitten in it, make sure you upload a format that YouTube can easily work with. Your video may look amazing on your home deck, but if you upload it in the wrong format or wrapper it will look grainy and lo-res on YouTube – and that will be a turn off unless your video has some serious viral potential (we’re talking sleepy kittens again). Even then, if your video is meant as branding for your company or even yourself, having a bad-looking video won’t help you look good to the world. YouTube is like any other huge market: There’s potential for tremendous success, but that’s offset against the real danger of looking bad and doing more harm to you than good. Think about the platform you’re editing for and make smart decisions about your video before you even plan an edit list. This way your YouTube campaign will pay real dividends.

– Video Caddy

Flipbook Animation Ideas

Flipbook Animation Ideas

There’s something classic and cool about hand-drawn animation. While the modern, sleek look of a Pixar film or a Flash animation is pretty cool in and of itself, a hand-drawn piece of animation has an organic and inconsistent charm that people will always find compelling. Part of it is the bespoke nature of it – every cell and line is individual, with tiny imperfections that convey character and detail. Part of it is the immense effort involved that people can see and almost feel. Digital animation requires just as much effort, but the rough edges are often filed off, leaving the end product smooth and seemingly effortless.

The classic Flipbook is one of the standbys of old-school animation. Requiring nothing more advanced than a sheaf of paper and a pencil, the Flipbook allows you to animate even when the power’s out, even when civilization has ended. You can always take your ideas and make them into a Flipbook – but why stop there? Here are some ideas to make your Flipbook even more genius. Let’s blow some minds.

Make a Flipbook Video

The charm of a Flipbook isn’t just in its old-school physical format, but also in the distinct herky-jerky animation style, affected both by how well you plan out each cell of the animation (each page in the book) and the speed and skill with which the Flipbooks is flipped. There’s no law that says your Flipbooks have to remain in paper form – film your Flipbook at high-quality, with the book filling the frame, and then add music, sound effects, and other garnishes. This isn’t transferring the animation to a digital format, which would remove the ‘flipping’ feel. The end result combines the charm of this simple, basic animation style with finishes that turn it into a true piece of animated film.

A Flipbook Art Installation

Flipbooks are designed, of course, to be pocket-sized and flipped through by hand. That doesn’t mean you can’t design an automated delivery system for placement in galleries or your own studio. A mechanical flipper is fairly trivial to construct, and when encased in a cool housing it turns your humble Flipbook into something cyberpunk – a machine based on old technology that nevertheless surprises the audience and extends that technology beyond what was thought possible.

A Flipbook Advertisement

If you’re an artist or animator looking for work, a Flipbook can be an exciting alternative to online ads or even business cards. Small Flipbooks that animate your company logo or a sample of your work, with contact information printed on the cover, will be much more interesting and memorable than even the best-designed business card or web site.

Minimum frames-per-second for a Flipbook is actually lower than video – about 5 frames per second will work fine, depending on your choice of animation. So your advertising Flipbooks would only need to be about 15-20 pages long. The key is coming up with an animation that fits into that tiny space but still has an impact. But that’s where you come in – we’ve given you enough ideas!

– Video Caddy