What Is the Ideal Length of Explainer Videos?

What Is the Ideal Length of Explainer Videos?

The use of video in marketing is now a key part of any online business strategy.  One of the most important video marketing questions you need to ask involves the optimum length of product explainer videos. In this article, Video Caddy provides some insights about the best length of an explainer video.

Why Explainer Videos?

First and foremost, your customers will frequently insist on seeing an explainer video before buying a product or service. About 80 percent of website visitors will watch the complete video and then click on other links to learn more. But most potential clients like to start with the video.

Second, the absence of an explainer video can detract from your search engine rankings. Even more importantly, the presence of a video keeps visitors on your website longer — videos increase the visit from 48 seconds to over five minutes.

Third, they work! Many businesses have increased sales revenues by 10 to 15 percent after posting effective explainer videos.

What Decides the Length of Explainer Videos?

Some sites boast of conversion rates increasing by as much as 140 percent with an explainer video on the landing page. The “best” explainer video length involves a delicate balance between effectively explaining your service or product without boring the audience. Ultimately the length will be determined by your marketing goals.

You should avoid making your explainer video into a product demonstration — focus instead of less ambitious goals such as explaining key benefits like increasing revenue and saving time. Make sure the customer realizes “what’s in it for them” after seeing the explainer video.

Shorter Explainer Videos Are Better

Viewership can drop dramatically after 60 seconds — a one-minute video usually involves only about 150 spoken words, so being concise and to the point is clearly essential. Success in producing a short but effective video often depends on a script that keeps your video under 90 seconds. Video Caddy can help you make your videos both shorter and better!

How to Keep Your Explainer Videos Short

Keeping it simple in your 90 second explainer videos will be easier if you focus on these four ideas:

  1. The Problem — Take about 20 seconds to talk about the challenge for customers.
  2. The Solution — Use another 20 seconds to present your service or product as the answer to the problem.
  3. How It Works — In 25 to 50 seconds, explain how to get started.
  4. The Call to Action — You need to tell viewers what to do next in about 30 seconds.

Get to the Point

Remember to explain “benefits” rather than “features. You need to “grab” viewers’ attention from the very beginning and keep them interested (and watching) — seven seconds is all you have in many cases before viewers leave the page to give your competitors another look. And if viewers stay, they still have realistic limits about how long they will keep watching. Three or four minutes is usually asking too much, so get to the point and then wrap it up within 90 seconds or so.

The stakes with explainer videos are high. Conversion rates can increase by as much as 65 percent if you “do it right” with your explainer video marketing strategy. Professionals like Video Caddy can help you maneuver through the many potential challenges of making the “perfect” explainer videos for your business.

What is your experience with explainer videos? Please share your thoughts with the social media icons and by leaving a comment below.

– VideoCaddy

Time Lapse Videos: A Timeless Opportunity for Businesses

Time Lapse Videos: A Timeless Opportunity for Businesses

Time lapse videography presents an opportunity for businesses to impress customers by showing them something from a fresh and interesting perspective. For example, while you might not be interested in viewing the full transition from sunrise to sunset in a video that lasts 12 hours, you would probably take the time to watch the entire process if it was condensed to 10 seconds. Like an effective executive summary in a long report, time lapse videos enable you to be “short and sweet” with your video presentations. This post provides an introduction to this useful video strategy.

What Is Time Lapse Videography?

The basic concept of time lapse photography involves recording an entire scene with slow rates of change and then playing back the result in a condensed video by using high speeds. You can start the process by placing a stationary camera that takes a series of photos for hours or days. The final result is an abbreviated version that takes only a few seconds or minutes to watch.

How to Create the Time Lapsing Effect

If you want to know the basics of how to make a time lapse video, here is an overview. The first step is to determine the “final” duration of your time lapse video — perhaps 10 seconds. In step 2, calculate the frame rate you will use — most videos are between 20 and 30 frames per second (fps), and smoother transitions are more likely with a higher fps.

With step 3, calculate the number of shots needed with a formula — FPS times the projected duration. For example, 240 shots for 24 fps times 10 seconds.

Watching a 2-minute video at 24 fps involves 2,880 photos or frames. If you take one photo every minute when recording the sun gradually setting over 12 hours, you will end up with 720 photos. With a 24 fps compression, your time-lapse video will be 30-seconds long.

Editing a Time Lapse Video

In most cases, the most difficult and time-consuming part of time lapse videography is the editing process. After all, you are dealing with hundreds or thousands of images that you might want to tweak — for example, cropping, brightness, special effects and white balance adjustments. Then you will finally be ready to merge all of your photos into the final version of your time-lapse video. If this is new to you or you simply want some help in getting the editing and merging phases done more quickly, consider using experts.

Examples of Applying Time Lapse Effects to Business Videos

Here are three examples of time lapse videos for businesses:

  • Real Estate Companies — Photograph a building site to record the transition from new construction to completion of a home or commercial property. In addition to showing your potential customers what the process looks like along the way, you can document productivity and progress for internal business monitoring purposes.
  • Trade Show Activity — You can demonstrate the popularity of your product or service by documenting the attention received at fairs or trade shows.
  • Store or Manufacturing Activity — Show customers what your retail store or manufacturing site looks like over an extended period.

To Time Lapse or Not?

Increasing sales and winning new customers in a competitive business environment means opening new doors wherever you can find them. If you want to experience rapid popularity on social media, “cool time lapse videos” should be an integral part of your strategy. Time lapse videos also represent a superb way to tell your story in less time — this benefit is especially valuable when potential customers have a limited attention span. Video Caddy would be pleased to give you ideas, add eye-catching special effects and help you at every step of your exciting time lapse video journey.

Have you used time lapse videos in your business? What were the results? Please share your experiences below and via social media buttons.

– VideoCaddy