The Technical and Market Might of Aerial Videography

The Technical and Market Might of Aerial Videography

Aerial videography has been steadily “trending” as an alternative to traditional photography since the 1980s. Specialized applications include conservation research, defense and intelligence, disaster management, security, natural resources management and geospatial technology. End-use verticals often feature the military, civil engineering, energy, insurance, forestry and agriculture, commercial enterprises and government sectors. In this article, Video Caddy provides an overview of aerial videography.

GPS and Helicopters in Aerial Videography

Aerial videos involve low-flying platforms that integrate automated image processing and global positioning systems (GPS) — in addition to capturing images, the goal is often to facilitate data acquisition that enables object tracking and a better understanding of the scene. Inclusion of voice recorders allows in-flight voice records that increase both communication and documentation.

Helicopters provide an ideal platform for aerial videography due to “low and slow” flight capabilities that minimize motion blur. GPS data is usually reflected on each video frame in a text-captioning format.

Choosing Your Aerial Video Equipment

The preferred strategy usually involves choosing your flight platform first and then selecting a compatible video camera. Using a GoPro camera is the camera of choice for many aerial videographers. However, some platforms such as quadcopters already have built-in video cameras that are up to the task.

When selecting an ideal aerial video camera, a combination of light weight and video functionality should be considered. Even when a quadcopter is capable of supporting a heavier payload, less weight can contribute to longer flight time and battery life.

Understanding the Aerial Video Market

A recent study by Transparency Market Research included a comprehensive analysis of the global aerial imagery market — extending through 2020. Based on a breakdown by applications, the study identified the following eight market leaders:

  1. Media and Entertainment
  2. Conservation and Research
  3. Defense and Intelligence
  4. Disaster Response Management
  1. Construction and Development
  2. Natural Resource Management
  3. Geospatial Technology
  4. Energy

When the analysis is based on end-use industries, the aerial video market features the following seven sectors:

  1. Insurance
  2. Energy
  3. Forestry and Agriculture
  4. Military
  1. Civil Engineering
  2. Commercial Enterprise
  3. Government

Editing Complex Aerial Videos

Drones have provided an exciting and promising new platform for aerial videography — for weddings and other special occasions. For example, real estate 360 degree panorama videos can be captured easily with drone photography that is accompanied by proper attention to the aerial video editing process.

As with traditional photography, expert editing by professionals such as Video Caddy can make a good image even better. However, editing aerial videos does provide some new and complex challenges that makes working with professional video editing services a smart strategy. In addition to providing aerial video editing services at cost-effective prices, Video Caddy can help you save valuable time with proven and practical aerial videography tips.

Please share your aerial videography experiences with a comment below and also by using social media icons.

– VideoCaddy

5 Strategic Choices for Creating Memorable Wedding Videos

5 Strategic Choices for Creating Memorable Wedding Videos

Even though a wedding day will pass quickly, you will be rewarded for many years to come by investing your time and effort in careful preparation and planning. As a key part of your wedding plan, inclusion of wedding videos will enable you to memorialize a life-changing moment that includes special family members and friends. Regardless of how often you watch your wedding video, it is a superb way to capture “priceless” moments that you might have missed during the frenetic wedding day. In this article, Video Caddy provides five wedding video tips and ideas for wedding video planning.

#1 – Choose a Professional Videographer

Hiring a professional wedding videographer is a smart strategy for “avoiding disasters” that are all-too-common when you try to cut corners. First and foremost, professionals are guaranteed to show up on your wedding day as scheduled and promised — they aren’t doing this as a favor; this is what they do on a daily basis. They will be contractually obligated to perform the wedding duties that you want and expect to be completed as flawlessly as possible.

In particular, Video Caddy strongly recommends against hiring a “friend or family member” to fill this vital role. Instead, choose a professional videographer after you have done some basic “due diligence” about their credentials and skills.

#2 – Choose a Cohesive Wedding Theme

Your “Wedding Theme” will help to make everything else a little easier by choosing a consensus theme as early in your wedding preparation as possible. For example, wedding ideas for menus, flowers and cakes can fall into place much more quickly with the “foundation” of a cohesive wedding theme — as simple as “classic elegance” or something more complex if that is what will make your wedding perfect.

Your selection of a cohesive wedding theme will definitely impact the appearance of your wedding video. Without a commitment to this cohesiveness, the wedding video can run the risk of looking like two (or more) different weddings. It is always a smart idea to browse through a wide variety of wedding theme candidates to see what feels comfortable — don’t hesitate to come up with your own ideas as well.

#3 – Choose the Right Location

If you have your heart set on an outdoor location for your wedding and reception, remember the practical need to have a “Plan B” location indoors in case Mother Nature has a different idea. The need for a “Plan B” will also involve more work and preparation.

To avoid missing the best shots during a wedding, you should plan on having more than one camera — two or three cameras is a suggested minimum. To ensure consistency, using the same brand and settings for all cameras is strongly recommended.

#4 – Choose the Right Moments

Regardless of how unique each wedding is, there are still many examples of “the right moments” that will be similar from one wedding to the next. Here are some of these traditional moments that must be captured on video and not missed:

  • Exterior shots of the wedding location
  • Dressing and preparation involving bride and bridesmaids
  • Arrival of the wedding party
  • Unique touches like unity candle lighting or solo songs
  • Reaction shots of family and friends (especially bride and groom’s families)
  • Formal posed shots by the photographer
  • A continuous shot of the entire ceremony
  • Wedding party as they leave
  • Bride and groom and the wedding party as they enter the reception
  • The first dance as a married couple, Mom’s dance with the groom and Dad’s dance with the bride
  • Special ceremonies and dances
  • Best man’s toast, cake cutting, garter toss and guest book signings
  • Cutaways of presents, cake, flower arrangements, the band or DJ and decorations
  • Interviews with guests, bride and groom and guests saying goodbye

The need to capture so many special moments should serve as a final reminder of the importance of choosing a professional wedding videographer to fulfill this vital and complex mission!

#5 – Choose to Be Natural

The wedding videographer should focus on natural and relaxed shots that are not “posed” — in other words, wedding subjects should not appear to be reacting to the presence of a camera. It is up to the wedding party to assist by never turning their back on the camera and knowing whether to look at the videographer or photographer during “traditional” shots. Unless your videographer specifies differently, it is always prudent to look at the photographer.

Don’t Forget Professional Post-Production Editors

Depending on your personal wishes, a wedding video can have the appearance of a reality television series or a music video lasting from three to five minutes. But whatever approach your wedding videographer takes, professional post-production editing can make even the best video a little better. This is where Video Caddy can become indispensable to the final production of your wedding video — we work with your video editor to help create the best possible wedding video.

Please share your wedding video experiences below and then use the social media icons to share with your online circle of friends and family.

Video Caddy wishes you the best of luck and good fortune as you finalize wedding preparation plans.

– VideoCaddy