The Most Successful Video Franchises in History

The Most Successful Video Franchises in History

Franchising has proven to be a lucrative and efficient business model during the past several decades. For both franchisors and franchisees, a movie franchise and video game franchise are two well-known examples of franchising. In this article, Video Caddy explores the definition and history of franchising — and introduces a more recent franchising alternative: Video production franchises.

What Is a Franchise?

Franchising is a business model that involves the use of a licensing relationship to expand a business. The party granting the license is called the franchisor; the individual or company receiving the license is a franchisee. The franchisor provides a trade name as well as an operating system and support. Franchisees typically agree to legal guidelines as to how the franchised product or service will be distributed to the public. Some of the best-known companies throughout the world use franchising as a key part of their business strategy — examples include McDonald’s, Subway, Pizza Hut, Denny’s and Hampton Inns.

History of Franchising

The earliest origins of franchising can be traced to the Middle Ages when King John granted franchises to tax collectors. The business history of franchising began with a formal relationship between German brewers and beer halls during the 18th century.

In the United States, the Singer Sewing Machine Company began a more widespread use around 1863. However, a franchising boom did not occur until restaurant franchising took off during the 1930s. In today’s market, franchising is particularly prevalent in service industries such as the video industry.

Most Successful Movie Franchises

Hollywood and the entertainment industry have used different iterations of the franchise model because of the multiple media and businesses such as video games, films, television, literature and movie theaters. As a result, successful movies and their sequels are often referred to as “franchises” even if the name is not entirely accurate.

The “Fast and Furious” franchise has been in recent news and has produced gross receipts in excess of $1.2 billion in domestic markets. However, these results are overshadowed by the current Top 3 franchises of Marvel superhero films ($2.95 billion), “Harry Potter” ($2.4 billion) and “Star Wars” ($1.9 billion).

It should also be noted that a popular video-rental franchising business — Blockbuster — has largely disappeared from the scene. As with any business, nothing remains popular forever.

Most Successful Video Game Franchises

As reported by Insider Monkey, titles for the most successful video games include Final Fantasy, Call of Duty, Tetris, Sonic the Hedgehog, Need for Speed, the Sims, Grand Theft Auto, Wii Sports, Pokemon and Mario. For consumers interested in renting video games, local video stores (frequently franchise operations) rent games as well as movie DVDs.

Distribution channels for renting both video games and movies have been impacted by changing consumer tastes and product obsolescence. Instead of a local video store such as Blockbuster, many consumers now rent their video entertainment from Redbox kiosks located inside and outside of various retail stores.

How to Start a Video Production Franchise

A new franchising opportunity that builds upon contemporary tastes and viewing habits is a video production franchise — providing a variety of video services for live productions, family events, commercials, duplication, marketing and other video specialties. One major benefit of this approach to video production is that it can start small as a part-time venture operating out of the home and expand as circumstances dictate to include more equipment and a production studio.

Most video production franchisors provide extensive training, so previous experience by franchisees is not necessary. Demand for services is currently expanding by 25 percent annually. Entrepreneurs can purchase a video production franchise for almost any location, depending primarily on zoning requirements and any franchisor restrictions.

Don’t Forget the Need for Video Editing

Franchisees always need to be realistic about their needs and capabilities. For example, the ability to offer professional video editing services is likely to be an important asset when a new video production franchise business is marketing to the public and local companies. One of the most cost-effective strategies for adding video editing services is to outsource to experienced video editing experts such as Video Caddy.

What are your experiences with franchising and video editing services? Please share your thoughts by leaving a comment below and then use the social icons to send your comments to social media circles.

– Video Caddy

Video Streaming Changing the World of Entertainment Media

Video Streaming Changing the World of Entertainment Media

Video streaming involves video and audio content delivery via the Internet. The video streaming concept seems to make news on a daily basis. For example, HBO and CBS recently introduced paid services for distributing their content to subscribers via a streaming business model that does not require consumers to have traditional cable television. Netflix and Amazon already have streaming services, and now Apple is working on a comprehensive streaming service that would involve live video streaming from major broadcast networks as well as ESPN.

Video streaming has significant potential for business purposes in addition to more obvious entertainment purposes. In this article, Video Caddy describes video streaming meaning and how video streaming is changing the entertainment media world.

Definition of Video Streaming

With any video streaming definition, one universal element involves distributing Internet content to consumers — usually via broadband or other high-speed connection rather than traditional cable television. With today’s video streaming technology, content can be delivered to desktop computers as well as mobile devices and television sets by using streaming equipment such as Roku devices and Apple TV. Webcasting is a form of video streaming that refers to broadcasting original content — often to a business or educational audience — over the Internet.

Streaming broadcasts can be either recorded or live, although live video streaming does involve special challenges. With streaming, consumers do not need to wait for an entire file to download before viewing — the content is transmitted in a continuous stream that can be played upon arrival. Since consumers increasingly want to watch content of all kinds on their own schedule, a critical component in video streaming is typically the ability to watch on demand — examples include video on demand (VOD) and audio and video on demand (AVOD).

Advantages and Disadvantages of Streaming Videos

There are both pros and cons to be considered with video streaming. Here is a short overview.

Advantages — The “pros” of video streaming include instant viewing, more security for content publishers, no need to use hard drive or memory space and no long download times. As content providers create more “apps” and dedicated devices for delivering the video streaming product, more advantages are likely to appear. An increasing number of users are choosing to totally replace expensive cable television services with video streaming services.

Disadvantages — Video streaming “cons” include variable quality that depends on the connection, copyright issues and potential interference by broadband providers. While an increasing amount of video streaming content is distributed with “high definition” qualities, the viewer’s “reception” can be erratic and result in poor quality or periodic pausing or stopping.

Video Streaming for Entertainment and Business Purposes

While Netflix did not create video streaming, it has provided significant momentum due to the number of monthly subscribers — recently reported by Statista as more than 60 million on a worldwide basis in early 2015. Netflix is still adding new markets and recently expanded to Australia and New Zealand. The rapid growth of video streaming popularity is apparent since Netflix started its video streaming service with about 21 million subscribers in 2011.

Consumers are demonstrating multiple examples of an upward trend in video streaming habits. According to a Goldman Sachs survey reported by HedgeFundLive, American video streaming has increased from 16 percent of viewers in 2010 to 27 percent in current data. In a recent development, Amazon announced they will be launching in-flight entertainment with free video streaming on JetBlue later this year. HBO, CBS and Apple have all announced video streaming projects within the past six months.

Video Streaming Bandwidth

Streaming media is still using a relatively old concept of “buffering” to transmit multimedia content. This refers to sending a reservoir of data that is large enough to act as a “buffer” against playback bumps. In particular, this still exposes playback quality to irregularities due to network congestion, server sluggishness and the speed of your Internet connection.

Some buffering problems are not just due to the Internet. A few media companies that operate both cable television and broadband networks — notably Comcast in recent news — have attempted to charge Netflix and other video streamers substantial fees for delivering video content with the best quality. The concept of “net neutrality” is designed to protect the rights of both consumers and video streaming companies by eliminating “quality charges” such as these.

In any case, video streaming quality will typically improve with more bandwidth (sometimes known as Internet speed). It is measured in megabits per second (Mbps) and refers to how much data can be transferred to your devices in one second.

How to Create Streaming Video

If you want to distribute content via video streaming, you must encode the content into a special streaming format and then use a streaming server to send the content to your subscriber. For many businesses, the content will often be a recording that you make or produce in conjunction with a live webcast event. You can choose among a wide variety of file formats that are compatible with video streaming — Adobe Flash, MPEG-4, QuickTime, Real Media and Windows Media are five examples. If you need help, experts like Video Caddy are familiar with all requirements for producing streaming video.

Developing Video Streaming Content

While many businesses are undoubtedly familiar with the importance of “explainer videos” and video content created for YouTube and Vimeo, video streaming and live video streaming are more specialized ways to communicate with your audience. Today’s knowledgeable consumers have high expectations for streaming media and are likely to appreciate your company’s willingness to deliver content with video streaming. To ensure that you deliver the best possible quality at a reasonable price, consider outsourcing your video editing needs to Video Caddy.

Please leave your comments about video streaming below and then pass along your thoughts by using the social media buttons.

– Video Caddy