INCREASE ROI
with Video and Animation –
Infographics

Digital Advertising spending

$49.5 billion In 2014, up 16% YoY

$13.3 billion In Q12015, up 16% YoY


Explainer videos

Till 2012, the term
was non-existent
Today, one of the most popular
keywords in Google Trends
2012
2015

As a percentage
of the total amount
spent on TV ads

Video & Animation Marketing

45.4% Saw at least one online video
every month
100 million Users watch an online video
every day
147 million Americans
watch videos on the internet
Video ads

Video ads Constitute 35% of total
online spending

$5.71 billion Expected video ad
spending by 2015, up from $1.97
136 million Unique viewers on YouTube
every month

75% Watch work-related
videos on business
websites

65% Visit marketer’s
website after
watching a video
Executives

Executives

86% Colleges & universities are
present on

Video content uploaded in 30 days is more than the total
content created by major
US TV networks in 30 years
1.8 million words Value of a one-minute video
16 minutes Of online video ads watched by
the average user every month
32.3 videos Seen by the average
user every month
75% Online video viewers interact
with video ads
80% Users recall video ads viewed
in the past 30 days
22% Increase in engagement for
full page ads featuring videos
90% Users say watching a product
video helps in decision-making
36% Online consumers
trust video ads
87% Online marketers use
video content
75% Online advertisers prefer
pre-roll ads
65% US marketers plan to increase
mobile ad spending
to include videos

Benefits of video marketing

>70% Internet users watch
online videos
46% Users take some action after
watching a video ad
1.6x Higher likelihood of online
shopping after watching videos

53x Higher chance of
optimized video content
to appear on the first
page on Google

70% Of Google’s
top 100 search
results feature videos

52% Consumers feel more
confident to do online
shopping after watching
product videos

16.8% Average video
view rates
on product pages

17.4% Site-wide video view
rates achieved by top
performers

75% Higher video view rates
on product pages as
compared to the entire
website

9.6% Visitors clicked “Play”
on E-commerce
webpages
with videos

85% Of users are more likely to
purchase after watching
a product explainer video
64% Users are more likely to do
online shopping after
watching a video
45-second whiteboard animation video is much more likely
to be viewed v/s a PowerPoint presentation/interview
video
300% Increase in click-through rates after including explainer videos in emails
50% Of population will view online videos in 2015

Memory Retention with Video

50% as opposed
to 10% retention
with audio

E-Commerce Videos on Smartphones

E-Commerce Videos

Attention Span


8 seconds
Average attention span
in 2012

80%
Video completion rate for two-
thirds of online shoppers who
saw a video in 2014

Video v/s Text content

2.7 minutes Viewing duration of the average explainer video

Website text Only 28% of the average text shown is read

Success Stories

Explainer Video Animation

Features of Explainer Video Animation

50x More likely to perform better in Google rankings
Video-based
landing pages
v/s
plain text
41% Higher
click-through rate

Every minute

700 videos Shared on
100 hours Of video uploaded on

Future of video marketing. In 3 years

81% Of internet users will use online video
2 billion Users across the globe will access online video services
73% Of all internet traffic will be driven by videos (against 60% at present)
Icons Strip

Internet video to TV

2x growth in 2014

Internet video traffic (2019)

17% projected out of total consumer internet video traffic
50% will be delivered by
72% will cross

content delivery networks

Visual Computing Market

Visual Computing Market
Footer Links

Features

Benefits

We offer a highly skilled workforce of editors and animators, trained on the latest software to give you quality optimization for all your multi-media projects. Read More

Security

Our NDA makes it compulsory to have your data protected by multiple layers of legal, physical and digital security to prevent unauthorized access to it. Read More

Quality

We follow ISO standards in terms of conducting stringent, multi-tier quality checks, transparency in all projects and escalations resolved within 4 hours. Read More

Turnaround Time

Our speed of executing your project translates to fast TAT without any quality compromise by stretching our working hours and increasing our work force. Read More

Case Study

Learn how our team at Video Caddy helped an information delivery company achieve their video and audio editing requirement at 40%. [Read More..]

View All

Testimonial

  • "It's wonderful, thank you - a really good edit. I know it can't be easy working on these files when..." Production Manager, Educational Video Company, UK
  • "We have over 15 weddings to shoot and manage for this month. We are very happy with the..." Chief Production Manager, Canada
  • "From companies across the globe, different quotes, the quality during the trial period helped us..." Director, Pharmaceutical Company, Netherlands.
View All