Benefit – an individualized experience
People enjoy the opportunity to take charge of their own experience when interacting with a 360-degree virtual tour. Even the most astute real estate agent can't predict which features of a property may most intrigue and excite a client. An interactive virtual tour offers prospects to "kick the tires" in their way and on their schedule.
A potential pitfall – lack of context
While users of your interactive tours may enjoy moving throughout the property via a virtual tour; examining architectural details and other features, never forget that there's more to consider when selling a home. Considerations like the neighborhood, property value, and other factors can be a big part of the pitch to sell a home. Make sure to include narration, text overlays, and other features to keep selling the 'big picture.