Tips for Recording Video on a Mobile Phone

Tips for Recording Video on a Mobile Phone

In the past, business owners, managers and marketers had to pay a premium for the ability to record video. If you wanted professional results, you had to pay for a pro. Even amateur equipment came at a high price – video cameras were expensive, but you often had to purchase other equipment, like microphones. Today, we have a ton of power packed into a single, multi-use package that ensures better affordability – your mobile phone. Mobile phones can record video anywhere, and then upload that footage where you want it. Of course, you have to use it correctly or your results will be subpar. Here are a few pointers to follow.

1. Put It on Its Side

One of the most common mistakes made when recording video on a mobile phone is attempting to hold the phone upright. It makes sense to hold it in portrait mode, but it doesn’t work. You’ll actually end up with footage that plays sideways. Always keep your phone horizontal, or plan for extensive video editing to clean it up (and even then you wind up with pillar-boxing).

2. Watch Your Finger Placement

Mobile phones are relatively small, particularly when compared to the video cameras of yesteryear. That means they’re far more portable and easier to hold for extended periods. However, that also means that you can wind up with your fingers in some bad spots. Make sure you keep your fingers of the lens during recording, and keep it away from the mic as well.

3. Use the Right Posture

Recording video on a mobile phone is handy, but it can also give you that dreaded “shaky-cam” effect. You can combat that by using the right posture. Grip the camera with both hands (never do the one-hand record thing). Pull your elbows in close to your body, so that your upper arms are tight against the side of your chest. This will help to eliminate vibration and movement in the footage.

4. Set Your Focus

You might think that your phone is doing a great job of focusing on the subject of your video. However, when you replay that footage, you find that it’s actually out of focus and slightly blurred. It’s tough to ensure that you’re actually honing in on your subject or the action correctly on a tiny mobile phone screen. Double tap the screen to focus on the area you want. That will help eliminate blurry, out of focus shots in most instances.

5. Use Lighting Properly

Lighting is vital in all recording situations, including recording with your smartphone. Whenever possible, use natural lighting for your recording, but if you’re in a dim area, make sure you have some source of artificial lighting available or your footage will be dim, dark and boring.

These are just a few of the many important tips to remember when you’re recording video with your mobile phone. Done correctly, mobile recording can be highly beneficial and even professional. Done wrong, it can be a nightmare.

– Video Caddy

Tips for Making Your Live Event Recording Better

Tips for Making Your Live Event Recording Better

Live event recording is vital for any number of reasons. You might be recording your son’s first ball game or your daughter’s first dance or play. You might be recording a speaking event with an industry expert for use with your business. You might be doing anything at all. However, it’s important that you ensure you’re doing it right. Creating a “record” that the event existed is easy. Creating a recording that people will actually want to watch or listen to is a bit harder. Here are some important tips to ensure that you’re able to get the best recording possible.

Before the Event

If at all possible, make sure you scope out the venue before the event. By going to the venue ahead of time, you can become familiar with the layout, get a feel for the venue’s lighting and acoustics and more. You can pick out a spot from which to record, or start mentally placing your microphones on the stage. You can choose the seat that you want to get so you’ll have the best vantage for video recording. Whether you’re recording for business or pleasure, get familiar with the venue before the event.

Have the Right Microphone

If you’re recording for pleasure, or shooting an “off the cuff” video for your business on your smartphone, you’ll usually make do with the mic built into your device. However, for those who are recording professional events that will require a dedicated microphone for the speaker or speakers, it’s important to choose the right mic for the task. For instance, if you’re recording only a single speaker during the entire event, a directional mic is fine. If you’ll be recording multiple people speaking (at the same time, conference style), then you’ll want an omnidirectional mic capable of accurately capturing sound from all directions (and, hence, all speakers).

Avoid Handheld Devices

If at all possible, don’t use a handheld camera to record your event. Even the most professional camera yields unprofessional results when held in your shaky, unstable hands. Use a tripod to steady your shot and avoid the dreaded shaky-cam look (leave that for the faux documentaries). If a tripod isn’t available or won’t work due to space constraints, consider using a monopod. These offer most of the stability of a tripod without the large footprint. You do have to be hands on with the camera, though.

Use More Than One Camera and Mic

Professionals never rely on just one camera and microphone. You might have to, but if possible, have multiple cameras and mics. Position the cameras so that you get different angles of the main scene you’re recording. You should also position your mics so that one is pointed at the speaker/stage and one at the audience, particularly if you want to capture applause or audience member questions.

Use these tips and you’ll find that your next live event recording goes off without a hitch, and is of much better quality.

– Video Caddy

Professional Video Editing Improves Marketing Performance

Professional Video Editing Improves Marketing Performance

Video marketing is one of the most powerful tools available to business owners today. Video is everywhere – it’s used in TV commercials, on YouTube, in social media marketing and in many other places as well. However, if you’re not putting the right polish on that video, you might actually shortchange yourself and your company. You need to ensure that you’re having your video professionally edited. Professional video editing improves your marketing performance in many different ways. Here’s what you should know.

Cut the Garbage

All videos, no matter how experienced the videographer, contain things that don’t need to be there. These might be ums and uhs from a speaker, or something else entirely. The point is that you’re wasting both footage and your viewers’ time. Your viewers won’t thank you for wasting their time. In fact, they might just turn off the video and go elsewhere. You can’t afford to have any garbage footage in your video, whether that’s empty air time or extraneous material. Your video should be straight to the point and concise. A professional video editor ensures that’s the case, and helps ensure that your audience is engaged.

Specialty Tools Do the Trick

If you’ve been editing your video marketing material yourself, you know just how time consuming and frustrating it can be. And after all that, you still end up with a subpar product. Professional video editors have access to specialty tools that do a far better job than what you likely have available. They don’t use consumer-grade video editing software. They use professional-quality software with far more features and capabilities.

Not only do professionals have better quality software, but they have the knowhow to use it. If you’re not a pro, chances are good that you’re just muddling your way through the process only to end up with a “good enough” result. Good enough is never good enough. If you want to compete in today’s marketplace, you have to have professional polish on that video marketing material. Amateurish results are not endearing or “grassroots” – they’re off-putting and annoying, and you’ll lose market share and respect because of them.

Cutting the Weight

When you’re using video material in offline marketing, it doesn’t really matter how large the video is. However, if you’re using it online, it matters a great deal. File size is a seriously important factor. The larger the file, the longer it takes to load, and the greater the chance that your viewers will skip out without actually watching it. Professional video editing ensures that you’re able to cut the weight without cutting the quality. You get a lightweight file that can be used anywhere online, from your website to YouTube channel to Facebook and more, all without worrying about long load times.

Professional video editing is vital for your marketing efforts. Without a pro on your side, you’re only producing amateurish results, and can only expect amateurish returns. Don’t do it – hire a professional to transform your video material into powerful marketing solutions.

– Video Caddy