Case Study

Video Tagging and Annotation Project for Basketball Analytics Company

The Client - Basketball Analytics Company

Our New York-based client provides international basketball teams with innovative and advanced data, statistics, and analytics software solution. Using advanced mathematics and algorithms our client provides the most state-of-the-art sports analytics solution in the industry.

Requirements for the Project

The client approached Video Caddy (VCD) for an interesting video tagging project. The analytics company requested that we observe videos of basketball games and practice sessions, using the client-provided tool and annotate the most important moments in each video. Each of these "moments" was specified on a list that was sent to our team along with the videos. We were also required to track players and their most significant moves and falls in-game moments.

Knowing that we needed to process one hundred 1-hour videos per month, we found it necessary to assign a team of 6 dedicated resources to the task.

Challenges Faced by Our Video Tagging Team

In addition to the challenge of processing each 1-hour video in under 5 hours, our team members were faced with learning about and understanding the game of basketball and all its regulations.

The Process that Video Caddy Followed

Once we assigned the perfect team of video editing experts to the project, we developed a detailed step-wise process to ensure smooth and flawless delivery:

  • The videos were uploaded and shared with our editors
  • Our team combed through each video to tag the most important events including baskets, passes, dribbles, etc.
  • We ensured that the players were appropriately tagged as well.
  • The tagged videos were uploaded to the client's server on Saturdays and Sundays to maintain the central European delivery time.

End Benefits of This Project

The client was completely satisfied with the quality of our work and our highly efficient performance. We worked under significant time constraints to complete this challenging task and were incredibly pleased with the results.