Video is the fastest growing form of content marketing used by small businesses to promote their products and services. Lots of text on a website is outdated. People want to glean information quickly and then take action. If they don’t see what they need within 8 seconds, they are off looking somewhere else. As a result, video marketing is skyrocketing, boasting increases in conversion rates up to 300% when text is replaced with video.
Video content marketing is the best way for you to attract new customers and establish long-term relationships with your existing customers.
Here are six video marketing tactics to help you generate an increase in sales.
- Present a Simple, Focused Message: An effective 90-120 second video will zero in on the key value proposition of your product or service. The visuals, sound and text will all work together in harmony to present your message in a simple and creative way. Your short film should present an engaging story that reaches busy consumers quickly, awakening within them an interest to buy your product or service.
- Keep it Short: Attention spans are decreasing by the second. When creating your script, take only the most important elements and discard all the extraneous, irrelevant information. More is said with less.
- Narrowly Target Your Customers: The old adage “know thy customer” is even more critical now in the age of contextual advertising. Contextual advertising is targeted advertising based on a user’s action, such as visiting a particular website. When you create your video, consider the demographics of your audience, their behavior or mood at the time of sale. The more targeted your video is to your specific audience the greater the conversion rate.
- Make it Memorable: The combination of visual, audio and verbal elements will increase your viewer’s emotional engagement. Jazz it up with a memorable character that can be associated with your brand for years to come. Everyone remembers the battery-powered Energizer bunny, the Taco Bell Chihuahua and the Budweiser Frogs. Interesting and humorous videos are remembered and shared most.
- Expose Yourself (and Be Interesting): Now is the time to be brave and bold. Your video is your calling card so it should showcase your interesting and perhaps even quirky personality as a business. Include a humorous animation or a direct message from the CEO. Let your audience become emotionally connected to you as you accentuate what makes your company or product different (and better) compared to everyone else’s.
- Aim for a Higher Google Ranking: A study put together by the Forrester agency discovered that websites with a good video marketing strategy in place increased their likelihood of being ranked on the first page of the Google results by as much as 53 times. A good video strategy includes everything from being search engine optimized (i.e., include relevant keywords in your video title tags, summary and tag fields) to wide user engagement (feedback, likes, backlinks).
– Video Caddy
