The 5 Best Practices For Recording Event Videos

The 5 Best Practices For Recording Event Videos

Event videos are all about telling a story: as a video maker, you have your theme and the story you’re telling; it’s your job to tell this story in the most engaging, beautiful and thematically-appropriate way possible.

Good story-telling, like anything else, requires a bit of skill, and understanding of technique, and how different techniques and practices can change the way a story is told.

With this in mind, here are 5 easy-to-master practices for event videos:

1. Engage Your Stars

Think of every video as its own movie – every movie needs stars, and odds are, if you’re shooting an event, people are going to be involved. Make sure nobody’s put off by the camera – it’s really important that the people you film behave naturally and don’t alter their actions because they know they’re being filmed. Put everyone at ease – even if it means chatting to everyone beforehand to request natural behavior.

Focusing on people gives a story its heart and empathy – sometimes focusing on the reactions of people can be more effective than focusing on the action itself.

2. Create Movement

This doesn’t mean shaking the camera around: in-fact, try to avoid this where possible. It’s well worth investing in a tripod, as handheld camera is very difficult to get right and very easy to get wrong, resulting in an unpleasant viewing experience.

Creating movement is incredibly important – because the eye is naturally attracted to dynamic changes and regular shot transitions will keep the viewer’s attention. Contrast close-ups with panning shots, and use your zoom function sparingly, but use it enough to create a variety of different shots.

This can be achieved during filming or during the editing process, and a combination is usually preferable.

3. Use Multiple Angles

Angles often determine the tone of a shot. As a rough guide, consider what tone you’re trying to create, and alter angle accordingly:

  • Scary or exhilarating: Shoot from below
  • Sympathetic or sentimental: Shoot from above
  • Dramatic tension: Move forward in the shot
  • Closure: Move backwards in the shot

4. Record More Than You Need

This is something you should do in anticipation of the editing process, which you will need to do unless you are an unparalleled expert at ‘in-camera’ editing.

Average shots last around 4 seconds, but each of your shots should be considerably longer than that while you’re filming.

This is because, when you get to the cutting room stage, you’ll want to find the most engaging way to tell your event story possible, and as a result, most of the footage you film will end up on the cutting room floor.

5. Set the Scene

A story needs its context to give it meaning: consider the background of each shot, how you may want to edit it and thus, how this consideration should affect the way you shoot it. For example, if you want a particular song to soundtrack a particular shot, then think about making the tone of the shot complementary to the tone of the song.

By adhering to these 5 simple practices, you’ll notice a real difference in the way your event videos come out: they’ll be fully-fledged stories in their own right, and soon enough, you’ll gain the confidence to get really creative in your event video-making: that’s when the fun really begins!

– Video Caddy

Streamline Your Podcast with Audio Editing

Streamline Your Podcast with Audio Editing

A few years ago, millions of tech journalists predicted the imminent death of the podcast, and while it’s yet to dominate the mainstream, those journalists could not be more wrong now.

Podcasting has proved a hugely useful outlet for music blogs and organizations, comedians and as radio companions. Podcasts are easy, entertaining and fun to make.

In a world where thousands of amateur podcasters are releasing their own podcasts on a weekly, and sometimes daily, basis, how can you make sure you stand out and get people interested?

The devil is in the detail, as they say, and it’s often the case that small changes to your audio capture can make all the difference. In short, audio editing can transform a good podcast into a great one. Here’s why:

Streamline Your Podcast

Trim the Fat

When you’re on a roll, it can be so hard to stop and while you always want to record more than you need, the temptation to throw it all together and be done with it is omnipresent.

The problem with being indiscriminate about your content, though, is that listener will always a limited attention span and patience, and even the most committed followers won’t want to hear you reiterate the same thing over and over again.

What about new listeners? You want to approach every podcast as though you’re accommodating new fans, and thus, should be aiming to hook people in. Audio editing allows you to trim bloated content and keep your listeners entertained all the time.

All Killer No Filler

Unless you’re witty and brilliant and funny all the time in real life, some of your content is going to be better than the rest and likewise, some of it is going to be worse than the rest.

Audio editing means that, if, like the rest of us, you’re only funny and brilliant some of the time, nobody need ever know. Keep the best bits, improve the mediocre bits and cut the worst bits.

Listeners will think you’re like that all the time.

Podcast Identity

Create an Identity

This is more relevant to marketing than the quality of the podcast itself, but if you want new people to get interested, then marketing is going to be important.

Once you get a sense of how to edit your podcast, consistency will emerge, and this kind of consistency can give your podcast its own identity and style. This style will become evident to listeners, allowing them to identify your podcast, and recommend it to friends who they believe may relate to this identity.

Enhance Your Podcast

Audio editing is a process of improvement, or making things as good as they can be – soon enough you’ll learn what works and what doesn’t work, and whether your podcast is made funnier, or more entertaining with that extra sound effect etc.

Edited podcasts have a professional edge that unedited podcasts do not, and just a few edits can improve your podcast beyond measure. So next time you record a podcast, record more than you need, and play around with what you have at the end – be ruthless and most importantly, have fun!

– Video Caddy