How Audio Editing Enhances Your Professionalism

How Audio Editing Enhances Your Professionalism

Audio is a vital component of all recorded media (unless you’re making an old-style silent movie and your name is Charlie Chaplin, of course). However, you cannot afford to let that audio go forth into the world without some serious editing. Whether you’re recording a podcast or interviewing an expert, you have to do a few things to ensure that your audio is up to par. Audio editing does a lot of things, including ensuring your audience gets the message loud and clear, but it also enhances your professional image.

Um, Ah, Uh – Cut It Out

When human beings speak, we rarely spit out a stream of coherent words back to back. When asked a question, we start off with hmm, or ah, or um, or uh, and those are peppered throughout our speech. Your interviewee might be rolling right along with an explanation of a particular topic when they lose their train of thought and have to um and ah their way through a few seconds until they get it back. Your audience doesn’t need to hear all those ums and ahs. Edit those elements out and your audio will have more impact, and be more concise.

The Sidetracked Conversation

How often have you been in a conversation that started out on one topic and then quickly veered off into something completely unrelated? Most of us do it all the time. It’s natural. However, it’s not often a good thing for your audio recording. Whether you’re interviewing an expert, highlighting a guest or doing something else, you need to edit out the parts of the conversation that don’t pertain to the topic of discussion, unless those points are somehow relevant. The audience doesn’t need to hear about your guest’s uncle’s cat’s bout with hairballs unless it somehow pertains to the topic being discussed. Edit it out and your professionalism will shoot up.

The Hash Start and Stop

When we speak to one another, it’s a staccato thing – it’s all bursts of sound and then lulls of silence. While that might be natural to human communication, it’s not a good thing for your audio. You should learn several editing techniques to ensure that you are able to provide smooth, easy transitions for your listeners. Perhaps the most common of these is the cross-fade on the intro and outro. However, there are other techniques that you can use so that your audio is more professional.

Cutting Outside Interruptions

How often have you been in the middle of an interview and an unexpected noise intruded? Maybe your mobile phone rang, or your guest’s did. Maybe someone had to interrupt your interview for something. Maybe there were car horns in the background. You can edit all of these out and provide your audience with a professional audio recording that doesn’t include needless starts, stops and outside interruptions.

Audio editing ensures that you come across as a professional, whether you’re interviewing someone, or using the audio for marketing purposes.

– Video Caddy

Does Advertising Benefit from the Use of Animation?

Does Advertising Benefit from the Use of Animation?

If you’re like many people, the word “animation” conjures up images of cartoons, or perhaps Disney movies. You might not automatically equate animation with advertising, and you might not realize that advertising can benefit greatly from the use of animation. What should you know? Actually, there’s a great deal to cover, but this article will touch on the high points, and those that are most salient to businesses seeking to improve traction and success while cutting costs (that should be you).

Cost Benefits

All forms of marketing are expensive. Even supposedly affordable models like PPC campaigns come with a high price tag when factored over time. Of course, the common logic here is “How can you put a price tag on reaching new customers?” Well, for most business owners, it’s all too easy to do – you only have so much money in your marketing budget. The good news is that animation offers one of the most cost-effective advertising mediums around, and it can be implemented on any scale you want, from brief snippets embedded in live action commercials to fully animated advertisements.

Ease of Adaptation

How easy is it to turn that newspaper advertisement into something that you can use on your website? It’s not that simple, is it? One advantage you gain with the use of animation in your advertising is that it’s very, very simple to translate animated material into a web-friendly format. From that point, you can use it anywhere online – toss it up on YouTube, host it on your website, share it with your fans on Facebook. You get the idea. It’s simple and easy to adapt to the web, giving you additional return on your investment by providing additional reach without any additional cost.

The Immense Flexibility

If you’re shooting live action footage, you’re limited to what’s available in the real world or through the efforts of set designers and costumers (more money). If you’re using animation, the sky’s the limit. The flexibility here is amazing. You can do anything from anthropomorphic designs to complete abstracts. You can do extremely detailed animation, or you can work with broad strokes. That gives you access to a tremendous range of possibilities and all the flexibility that’s not available through other mediums. You can explode a product and drill down into how each individual component works, or you can go macro, and highlight the items use in the wider world. It’s your choice, but understand that there are virtually no limits on what can be done with animation.

Choose a Pro

Now that you clearly see the benefits offered by animation for your advertising, a final word needs to be said – you must work with a professional. Animation professionals are able to deliver high quality animations in a variety of different formats. Amateurs are not, and you’ll end up with something low quality. Do your due diligence and ensure that the animator or animation team you hire has the chops to do the job.

– Video Caddy

5 Reasons Podcasts Need Editing

5 Reasons Podcasts Need Editing

Podcasting has become one of the best ways of reaching your audience, building your brand and enhancing your success. It’s essentially your own radio show. You can do whatever you like – interview guests, monologue, converse with another host, and use all of those ways to enhance your success online. However, if you’re not bothering to edit your podcast, you might be sabotaging your own efforts. Here are five reasons you should be editing your podcast.

  1. Items of No Value or Interest to Your Audience
    You might be under the impression that every word that comes out of your mouth is solid gold. Or perhaps you think that because your guest is a highly rated expert, he or she can say nothing wrong. That’s incorrect. You can add content that has no value to your audience or bearing on the topic very easily, and just as easily see your listener numbers drop. Edit your podcast to remove those meaningless content bits.
  2. Ohs and Ahs
    Everyone does it. We all start off with oh, or um, or ah. We use those sounds to fill in the void while our brain tries to access the information we need to come out of our mouths. However, while it’s natural, it’s not enjoyable to listen to. Your audience will thank you for editing your podcast in order to remove it. Drill down and slice out all those annoying non-words, and you might be surprised at just how concise your podcast is.
  3. Unwanted Interruptions
    As a rule, podcasts are not recorded in professional studios. They’re done in your home office, or on the job. They’re done in the living room while using the laptop. This means that you’re open to a wide range of unwanted interruptions from the cell phone ringing to the dog barking or the neighbor knocking on your door. Your audience neither needs to hear any of that nor wants to sit through it. Edit it out.
  4. Improving Production Value
    The phrase “production value” should resonate with you as a podcaster. It applies to the quality and value of the final product you’re putting out in the marketplace. If you’re doing a podcast just for fun and don’t care how many people ever tune in, then production value won’t matter to you. However, if you’re like most podcasters and are using your ‘cast as a tool to build success, production value matters a great deal. Edit it. Edit it now.
  5. Reshuffling Content Snippets
    How often have you thought to yourself, “Wow, that bit really should have come before this other”. With editing, that can be done easily. All you have to do is snip and paste, and you can rearrange your audio content to make more sense, drive home a point better or for any other reason. It does wonders for your production value and your listener engagement as well.

As you can see, editing your podcast is important for a number of different reasons. Rest assured that if you don’t edit it, you’ll lose listeners.

– Video Caddy