Video Editing to Empower Business Success for Your Corporate YouTube Channel

Video Editing to Empower Business Success for Your Corporate YouTube Channel

YouTube is one of the fastest growing online platforms today. Businesses find that it’s an ideal space to find new customers and appeal to existing ones by creating a corporate YouTube channel. The simple interface, free service model, and ability to target large-scale viewer bases makes it an extremely useful tool for all kinds of businesses.

Why Create a Corporate YouTube Channel?

Among the many reasons why companies choose YouTube is because it helps them connect with customers and clients while sharing information about products, services, and your brand.

There are many different types of video content that can help promote your services such as:

  • Features on how to use your website.
  • Engaging customers with tutorial-style videos.
  • How to use or order various services.
  • Sharing important information.
  • Creating simple lessons for your clients.
  • Stimulating brand appeal with funny, heart-warming, or compelling viral videos.
  • Prompting customers to explore your offerings.

Corporate YouTube Channel

The Quality of Both Video and Content is Important

The online world revolves around social media. People love liking, sharing, and posting content, and businesses are no exception. Millions of hours of pictures, music, GIFs, and videos are viewed daily, and companies who want to promote their brand and stand out from competitors use social media to leave their mark.

Video quality is so critical because the wrong type of video, whether it’s grainy, unfocused, or just plain poor quality, can end up backfiring and cause loss of customers, brand integrity, or worse, become the subject of global ridicule.

Video content is best left to professionals, particularly when making corporate videos. There’s trust involved in a high-quality video, and when viewers see this, they’re more likely to engage with your brand.

How to Start a YouTube Channel for Your Business

The great thing about YouTube is that it’s actually easy to make a channel for your business.

  • 01
    Navigate to YouTube and click the user icon at the top right of the screen
  • 02
    Click the gear icon to navigate to your YouTube account settings
  • 03
    Click “Create a New Channel”
  • 04
    Select “Use a Business or Other Name”
  • 05
    Fill in your brand name and then click “Create”
  • 06
    Now it’s time to provide information for the “About” section
    The first option you’ll notice once you’ve created your channel is a profile and channel description. You have an opportunity to describe your brand and what you’ll be featuring on your channel. You can add links to your social media, website, and other relevant sources here. Since this description is featured in numerous places on your channel, you can really let some personality shine and be smart about what you’re sharing.
  • 07
    Photos and Banners
    When a viewer navigates to a specific YouTube channel, the first thing they see is a prominent banner featuring the channel name. It’s the first impression to ensure that it represents your brand well
  • 08
    Corporate YouTube Channel Editing to Align Content to Your Market
    There is a lot of different ways to approach your video content. If you have a complicated product or service, and you need to educate your customers, then maybe a video tutorial is a good route to take. Or if you have a lot of glowing reviews from your customers, then testimonial videos are an option. Aim content towards a target audience or demographic.
  • 09
    Trailer
    With a brief and focused trailer, you can introduce your company to new audiences and let them know what you’re all about and what content they can expect to see.
  • 10
    Upload your First Video
    Upload a professionally filmed and edited video using the “Upload” option at the top right of the screen when logging into your account.
  • 11
    Search Optimization
    You’ll need to fill in a description, title, and tags to make sure that your video can be easily found in a YouTube search. Use keywords to describe the video and your business. A well optimized YouTube video can extend to search engines like Google, particularly because Google owns YouTube.
  • 12
    Websites and Social Integration
    You should share your video on your website by adding it to the homepage for visitors to see right away. Add it to a blog and share with websites describers via newsletters. Your website can also be synced with your YouTube channel.
  • 13
    Your Engagement
    People want to be part of a community, so do your best to reply to comments, questions, and listen to feedback

Different Ways You Can Promote Your Business

Product or Services Corporate YouTube Channels

When creating a video to promote a product or service, make sure that credits are added with a URL to your website or to a site where viewers can purchase the product or service. Your product video can also be embedded in your website.

Product Demo or Guide

As an instructional tool, YouTube videos improve customer loyalty and reduce returns and churn rates while enabling a company to enhance customer service without straining resources. “How to” videos and “Product Demo” videos allow audiences to see a product in action and are a great B2B and B2C sales and marketing tactic.

Explainer Videos

Explainer videos help businesses track interest levels by displaying the number of views on each video. Also, customers can better understand the functionality of products and services with a captivatingly designed explainer video. This type of video is widely shared and are especially useful for complex offerings.

Educational Content

YouTube is a breeding ground for learning how to do things. “How-to” video searches have risen 140% during the last thirteen years, and businesses are seizing this opportunity to gain new audiences through new educational product content.

Brand Storytelling

People love inspiring videos, which is why storytelling is an effective and dynamic way to create video content and share your business’s image, brand model, and ideals. Customers want to know that they’re buying a whole experience, not just a product or service.

Special Promotional Campaigns

For creating promotional campaigns:

  • Choose the right video for the campaign.
  • Create a video ad.
  • Select where you want people to navigate to after they click on your video ad.
  • Choose an online video marketing budget.
  • Narrow in on your target audience.

Other Corporate Promotion Tips

  • Take inspiration from what’s successful on YouTube, like videos that are useful, entertaining, funny, emotional, or odd.
  • Use keywords in the title description and tags.
  • Select thumbnail images that attract attention.
  • Add your URL to your video description so people can click on your link and visit your site.
  • Use a diverse call to actions, such as prompting people to rate videos, follow your business on other social media platforms, encouraging them to subscribe, post comments, and share.
  • Use a soft sell approach for a better customer response instead of aggressive sales pitches.
  • Create playlists by adding your video to a new playlist and adding relevant videos from other people and choosing a catchy playlist name.
  • Use YouTube as a social network to message and add friends, join groups, and interact with the community.

Promoting Business Videos with Social Media

Case Studies of Successful Corporate Videos on YouTube

Many businesses have had great success with corporate videos on YouTube:

Sensis Digital Marketing Case Study

As Australia’s number one ranked marketing services company and print directory publisher, Sensis engages consumers with businesses through search engine marketing and optimization services, and a digital advertising agency. An explainer video with clean, bright graphics and simple storytelling humanized Sensis and easily described how they help small businesses.

Facebook Customer Experience Case Study

California based Facebook is an online social networking and social media service that’s accessible across a large range of channels and networks. Nostalgic cartoon-style animation and a straightforward approach to explanation allowed audiences to see how businesses can use Facebook marketing.

Coca-Cola Digital Marketing Case Study

As the world’s largest beverage company, Coca-Cola features 3,900 beverage options. To celebrate their 100th anniversary, they searched for people creating happy moments online and spreading it. A vivid, minimal color palette and infographics supported the storytelling techniques, captivating viewers with a positive message.

Ingredients for a Strong Corporate Video

The goal of creating a successful corporate video is to generate connections with long-term clients. However, this objective can quickly dissolve with even the simplest mistake. This is why quality production is such a powerful, valuable ingredient in a successful, well-received corporate video.

Quality Quality

  • Avoid including too much information and get right to the point.
  • Videos that last between 30-90 seconds generally garner the most views.
  • Improve engagement levels by focusing on fulfilling the need for instant gratification; keep your corporate video targeted around a single idea.
  • Using a DSLR camera can produce high-quality content and resolution.
  • Music can really set the tone but avoid using genres that are distracting or that will create copyright issues or social conflicts.
  • Final Cut Pro is a great editing program for video footage but can be costly.

Design Design

  • Corporate videos are not conventional video advertising, so reaching for broad appeal and general audience viewership isn’t the intention. Focus on explaining your objective to a target demographic.
  • You’re not going to win over audiences or maintain interest unless the design is exciting, polished, and provides a true experience.
  • Don’t forget the who, what, where, when, and why.
  • Highlight your brand accomplishments, strengths, and liberally incorporate slogans, logo, brand color schemes, and products.

Color Color

  • Color correction and grading can be a huge benefit for corporate videos, so utilize programs like Red Giant’s Magic Bullet or Davinci Resolve.
  • Filters can alter color palettes and act as a storytelling propellant, setting the tone for your message. Warm colors can be happy and uplifting, or foreboding warnings, so pay attention to tone and filtering.
  • Color can be utilized to make an object pop by using a masking technique that eliminates surrounding color, so the figure or object stands out.

Brand Awareness Brand Awareness

  • Logos present your company’s first impression to viewers.
  • Professional logos require effort and expense and add a level of seriousness to your channel.
  • Memorable logos differentiate your channel from competitors.
  • 40% of people believe that logos reflect a direct association with industry, so a proper YouTube logo is key.

Creating Professional Quality Videos

Tips for Creating Powerful Corporate Videos

When creating a dynamic and compelling corporate video, thought needs to be given to the creation process, editing, and post-production up until you deploy your publishing strategy on YouTube.

Telling Purposeful Stories for Brand Awareness

  • Be sure that your corporate videos are distinct to the specific audience they’re intended to serve, whether its obtaining new clients, introducing customers to your new employees, promoting products and services, or generating brand awareness.
  • Generating trust with customers and showcasing your company’s value can be done most effectively with customer testimonials.
  • Employee testimonials serve as an efficient way to recruit new personnel and create a sense of inclusion and brand familiarity.
  • Short documentary style corporate videos featuring an important client discussing your product are another popular method of highlighting industry expertise and inspiring trust.

Planning the Storytelling

  • Following a decision of what the video’s main goal is, your business should decide which company representatives should provide video input, and what other resources might be helpful, such as third-party clients, and a specific budget or time frame.
  • Don’t attempt to create the video alone because a successful video usually involves an entire team with unique insights to share.

Engage Your Audience

  • Every story is distinct, and not all are equal, so each of your videos needs to have a strong purpose.
  • The intent is important; some videos might be intended to produce an emotional reaction from your audience and create a sense of nostalgia. Others might be funny and intended to gain a humorous response.
  • Quality videos take time and money to produce, so while you are planning your video, think about the story you would like to tell and choose the strongest of them to produce.

Sharing Your Corporate Video with a Global Audience

  • Once your video has been created and produced it’s ready to be shared, and this requires an effective, intelligent launch plan.
  • Don’t become so wrapped up in production and post-production processes that marketing and distribution strategies fall by the wayside.
  • YouTube is an ideal platform for hosting your video because aside from being the most popular video hosting site, it’s second only to Google for the most popular search engine.
  • Promotional strategies are even more crucial than a hosting platform. Spread awareness to your videos through social media like Twitter, Facebook, and your company website, blog, and email campaigns. However, make sure that you’re not spamming customers.
  • Consider pitching your videos to a variety of publications that can help people learn more about your company.

Corporate Video Editing Stages

Story

  • This includes all of your pre-production components like organizing resources, compiling footage, syncing audio and camera’s, and preparing everything for edit. During this stage, the story is a mere outline for what it will later become.
  • Though this raw layout might be difficult to share with clients because it doesn’t look polished, it saves time in the long run so you can work out details before further production processes occur.
  • Only move to the next stage after sharing and receiving feedback on all of the components and before adding in transitions, B-roll, and other elements.

Rough Stage

  • During this stage, the video will gain more professional polishing through editing skills that impact the script and the laid out elements.
  • Decisions are made on which should be used and which should be stitched together. Blank spaces and pauses are removed and edited so that the video seamlessly integrates with music.
  • Picture and sound locks should be wrapped up without maxing out render times with altered footage and audio.

Final Stage

  • This stage should be the most simple to finish because the video has been given the go-ahead and you’re now able to add color correction, stabilization, and lens flares.
  • A full export can be done instead of a quick review cut.
  • Save editing time by dropping footage to the same layer if using Premiere Pro and conduct final audio sweep and add animations to text, along with infographics.

Video Production Process

  • This process depends on the type of content, style, timeframe, and budget, but there’s a general foundation amongst successful video producers:
  • Pre-Production

    Incorporates planning, research, and organization to help the video be successful. Includes video strategy, budget, story, timeline, script development, voice or acting talent, characters, equipment, location, and production team.

  • Production

    All the raw materials for the final video are acquired in this phase. Specific project ideas, visuals, or overall vision should be communicated to the video producer. This stage includes performing interviews, recording voice-overs (if needed), capturing B-roll, and setting up equipment.

  • Post-Production

    Producers and editors assemble the story components and video editing is conducted to bring the entire video together. This includes music choices, video editing, logging interviews, producing a final story, gaining feedback and approval, and final delivery.

Required Skill Sets for Corporate Video Editing

Lighting
Lighting
  • Good lighting is very advantageous and is an important part of a quality video. At the very least, a large-scale lighting source should be used.

  • Don’t attempt to create the video alone because a successful video usually involves an entire team with unique insights to share.

Sound
Sound
  • Always invest in a high-quality mic because the sound quality is a vital factor in appealing videos.

Editing
Editing
  • Use an intuitive program such as Adobe Premiere, iMovie, or Final Cut Pro.

  • Learning some basics of editing theory may be helpful.

Production
Overall Production Value
  • High-quality videos can equal lots of subscribers, so create as polished a video as possible.

  • You may have to table some production specifics if the quantity is more important to you than quality, so allocating resources to some areas over others can still help you maintain decent quality.

High-End Software Required for High-Quality Video Development

Windows Movie Maker
Windows Movie Maker

Designed for fast edits that don’t demand a lot of technical proficiency or video editing skills.

Wondershare Filmora
Wondershare Filmora

This is a solid choice for beginners and casual video editors. It has a simple interface that can produce high-quality videos. However, it does not include many advanced features.

Pinnacle Studio
Pinnacle Studio 21.5

Features basic video editing components with a few special editing supports, like paint effects.

Movie
Movie

This interface is user-friendly and can import video files from a hard drive. Tiles, music, effects, and themes can be added along with basic enhancement features.

Final Cut Pro
Final Cut Pro

This popular software is known for its high-end editing capabilities and is a favorite amongst industry professionals.

Best Practices to Develop Effective and Appealing Corporate Videos

Adopting some best practices can give your business a better chance to create truly appealing and highly engaging corporate videos.

Creating Effective Corporate Video Content

Creating Effective Corporate Video Content

  • Choose the best distribution channels for your content, including those apart from YouTube.
  • Repurpose your content to get the most out of your investment, such as reusing certain content elements across different platforms.
  • Consider that the average ROI for corporate videos is higher than other marketing methods.
  • Make sure your content is truly meaningful and captivating for audiences so that there’s value to be obtained from watching it.
  • Add your own unique flavor with high-quality effects like thoughtful audio, music, or camera aesthetics.
  • Don’t be afraid to emblazon your branding components throughout your video, including icons, logo, and messages.
  • Emotional connections with audiences are key because people will remember how they felt more than anything else.
  • Don’t overload your audience; be succinct. Remember that the average attention span is about 8 seconds, so keep your length less than 2.5 minutes. 

How to Promote Your Corporate YouTube Channel

How to Promote Your Corporate YouTube Channel
Small businesses and entrepreneurs alike have found success on YouTube with marketing videos. Certain YouTube channels can be a very educative format for businesses and entrepreneurs to learn from their peers and other business leaders.

  • Ted Talks People prefer watching videos and opposed to text and can learn more from viewing it. Video content comprised 74% of online traffic in 2017.
  • EntrepreneurThis centers around big business trends, ideas, and advice specifically for small business owners and entrepreneurs and also features news, expert advice, and industry-wide interviews.
  • Gary Vaynerchuk This channel showcases advice from the CEO and founder of VaynerMedia and is a favorite amongst business leaders and entrepreneurs.
  • Content Marketing Institute (CMI)Provides insight for entrepreneurs who want to learn about marketing strategies, CMI stresses the impact of branding and storytelling and features brief videos.

Set the Business World on Fire with Corporate YouTube Videos

A study of 3,000 US campaigns examined how the total reach of millennials would be affected if campaigns replaced their TV advertising strategies with YouTube ads instead. Without spending any extra money, 46% of the campaigns would have benefited from a combination of both YouTube and TV and an increase in the millennial impact of 42% compared to just TV.

Brands need to shift their resources to a corporate YouTube channel to generate proven brand awareness that resonates with target audiences.

TrueView ads, which are YouTube’s skippable ad format, allows viewers to either watch an ad to completion or skip. Results for 89 U.S. brands revealed that viewers who watched an entire TrueView ad were 23 times more likely to visit and subscribe to a brand channel, watch more video content by the brand, and share brand videos. Viewers who were minimally exposed to TrueView ads were still ten times more likely to complete one of the above actions.

YouTube has become the most powerful format to promote business content and increase brand engagement. Creating a corporate YouTube channel can be a guaranteed successful tool in the arsenal of a business’s marketing and sales strategies if companies focus their video production campaigns in an intelligent and effective route, and take care to produce and launch high quality, meaningful videos to a key audience.

Compelling corporate videos requires a video production agency with the passion, professionalism, experience, and technology to set trends in the business world. Video Caddy has provided best-in-class international support for corporate video production for small businesses, entrepreneurs, and Fortune 500 C-level executives. Video Caddy helps companies create engaging, stimulating, and purposeful video content with a matrix of video editing, animation, storyboarding, and character creation. Launch your corporate YouTube Channel with the support of a trusted outsourcing team and reach your marketing goals.

– VideoCaddy

Disclaimer:All the product names, logos, trademarks, and brand names are the property of their respective owners. All the products, services, and organization names mentioned in this page are for identification purpose only and do not imply endorsement.

5 Video Animation Ideas for Businesses

5 Video Animation Ideas for Businesses

By 2021, 82% of internet traffic will be video. The popularity and appeal of video are here to stay and has changed the course of popular sites like Facebook, Twitter, and Instagram, who are altering their format to accommodate the popularity of videos.

Half a billion people watch videos on Facebook every day and in 2017 Facebook increased the length of their videos and live streaming on Instagram became a huge favorite amongst users.

82% of users on Twitter prefer watching video content

Businesses have been quick to respond to this worldwide and pervasive format by combining it with their ads and centering marketing strategies around videos. The creativity and imaginative ways that videos can be applied to entice, seduce, appeal, and connect with consumers have left video marketers achieving significant increases in brand awareness and gaining more qualified leads per year, 54%, and 66% respectively according to Aberdeen.

Where live videos can ultimately be limiting and expensive, animation has been the real meat and bones of video marketing campaigns because of the diverse and exciting range of styles that can be used to hammer in the nail of a brand message.

What Are the Different Types of Animations?

  1. 2D Animation2D Animation, or Two-Dimensional Animation, focus on story, character, and settings in two-dimensional spaces. It is often called traditional animation. Examples include tv favorites like The Simpsons or a Disney classic movie like Snow White.
  2. 3D Animation3D animation, or Three-Dimensional Animation, has depth and realism, and 3D modeled characters, settings, and environments. Examples of this type of character animation include movies like Shrek or Toy Story.
  3. Motion Graphics This is an animation format that features moving animated imagery, often colorful graphs and charts, and a simplified animation style. Examples include the opening titles to popular tv shows like Marvel’s Jessica Jones and movie favorites like Guardians of the Galaxy’s title sequences.
  4. Whiteboard AnimationA mixture of high-quality sound with illustrations that are created as the viewer watches it, which makes even the most complex or boring subject matter interesting for audiences. It is typically black and white with some colors.
  5. Kinetic Typography AnimationA combination of motion graphics and text that has a dynamic and modern feel. One of the most famous examples of kinetic typography is in the opening sequence of the all the Star Wars movies.

Different Types of Animations?

Video Animation Ideas to Help Your Company Achieve Goals

2D Animation

2D animation is a faster alternative to its 3D counterpart and is a very adaptable format for creating animated videos. It enables businesses to deliver direct messages, products, or services to customers through a 2D animated depiction. 2D animation gives videos lucidity and can be tailored with a great degree of options to customize your company’s message. The nostalgic and childlike nature of 2D animation is very universally loved and appealing, as well.

Benefits of Using 2D Animation

  1. Improved
    ROI
    Video is identified by leading global marketers as the content format with the best ROI.
  2. Turning Leads
    into Conversion
    After viewing a brand’s videos on social media, 64% of consumers move on to the purchasing phase.
  3. Strengthening
    Branding
    Businesses have the power to make a lasting impression with animated videos since over 80% of users can recall and remember a video ad they’ve seen over the last 30 days.
  4. Establishing
    Business Initiatives
    Companies who want an inexpensive, yet attention-grabbing animation style, use this format for appealing to new customers and prospects, capturing mobile audiences, building trust, and effectively explaining new products and services.

2D Animation – Business Scenarios (Case Study)

Business Scenarios - Google Data Center
Google US Data Centers

  • Google’s 2D animated video about the cloud has garnered almost 100K views in 2 months since April 2018 and educated about the infrastructure behind the Google cloud. The minimal, non-extravagant usage of 2D animated techniques underlines the informative quality of their message.
  • Challenges: Distracting imagery, overly complicated animations, lack of a connection between message and video, and not portraying human or animal characters with enough realism in movement sequences, gravity effects, and expression, can pose challenges in 2D animation.
  • Cost Associated with Animation: $1K-$10K per minute

3D Animation

3D animations are truly compelling and visually dynamic and offer a lot of room for complex detail and superior levels of realism, even with imaginative characters not based on existing human or animal forms.  They have the potential to look very expensive and rich and bring life to marketing and sales videos. They’re extremely attention-grabbing and popular amongst viewers and can make businesses stand out as a unique entity amongst competitors.

Benefits of Using 3D Animation

  1. Improved
    ROI
    For the overall 3D animation market, 3D modeling is predicted to comprise 30% of the overall revenue share by 2025. Businesses can use 3D animation as a lucrative investment in their image, brand portrayal, and ROI.
  2. Turning Leads
    into Conversion
    Videos featured on a landing page can increase conversions by at least 80%.
  3. Strengthening
    Branding
    3D videos can provide up to a 157% increase in organic traffic from SERPs, which helps businesses reach new audiences more quickly and expand their brand’s reach.
  4. Establishing
    Business Initiatives
    Businesses can use 3D animation to showcase their products and services and attract new customers with a flashy format. It also gives companies the opportunity to feature their business vision.

3D Animation – Business Scenarios (Case Study)

Business Scenarios - Gatorade and Lionel Messi
Gatorade and Lionel Messi

  • Gatorade’s 3D animated video starring Argentine footballer, Lionel Messi, has accumulated over 12 million views in a just few short weeks of its release. The poignant storytelling narrative, positive message, and copious product placement has really appealed to longtime fans and new customers alike and is a perfect example of how powerful this animation format can be.
  • Challenges: This form of animation requires top-notch technology so as not to risk looking outdated or low quality. Businesses need to be careful of delivering a message or story without getting swept away with too many effects. 3D animation is more complicated to produce and generally is associated with higher costs.
  • Cost Associated with Animation: 3K-20K per minute

Video Production Cost

Motion Graphics

When businesses need to take a dry subject, like educating employees on new policies, for example, this type of animation that can effectively communicate information, displaying statistics, charts, or facts, in a really interesting and appealing way. Its flexibility and easy integration with all kinds of different video styles, and reliance on colorful graphics make this a well-loved format.

Benefits of Using Motion Graphics Animation

  1. Improved
    ROI
    It gives businesses a more effective medium for educating, informing, and sharing important data with their customer base, which in turn leads to more purchasing behavior.
  2. Turning Leads
    into Conversion
    For example, retailers can use motion graphic to encourage customers to visit their website, purchase a product, and even be encouraged to order more or repeat products. Likewise, service providers can tell a story about their brand, improving interaction levels with audiences at a faster rate. It can strengthen your SEO ranking because customers will see it on the first page of search results when using specific keywords.
  3. Strengthening
    Branding
    Marketers can use this format as a technique for strengthening product branding, or to feature product promotions. The versatility of this format enables businesses to adapt depending on demographics or target audience base.
  4. Establishing
    Business Initiatives
    The storytelling format and imaginative imagery of this style is a powerful support for businesses whose objective is to increase awareness of products or services, enhance SEO, develop brand recognition, or enhance their impact on social media. If your company has a lot of hard facts or statistics, then this can directly deliver data without losing appeal.

Motion Graphics – Business Scenarios (Case Study)

Business Scenarios - Deloitte Digital Democracy Survey
Deloitte Digital Democracy Survey

  • Deloitte used high-quality motion graphics to illustrate complex information into an easily understandable and engaging format with their Digital Democracy Survey. The video features information about Millenials in a quickly absorbed way, despite the amount of information included.
  • Challenges: If the graphics get too over the top or cluttered, or too ambitious, then businesses run the risk of the core message or content getting lost in the animation.
  • Cost Associated with Animation: $500-$10K per minute

Cost Associated with Animation
Average Video Production Cost

Whiteboard Animation

If a business has a training session that really needs to hit home with employees or personnel or needs to convey a message to a very niche viewer base, then this is a straightforward, concise, and budget-friendly choice. This format is typically black and white and helps provide a clear and simple narrative. For example, if your business wants to describe a new service in an easily understandable way, this animation form works well.

Benefits of Using Whiteboard Animation

  1. Improved
    ROI
    Businesses can benefit from a direct impact on their ROI as 90% of business users have revealed that product animation videos aid in decision making.
  2. Turning Leads
    into Conversion
    Reduces website bounce rates, generates new traffic, and higher call to action ratios and click through rate (CTR’s).
  3. Strengthening
    Branding
    Dr. Richard Wiseman shows evidence of the ability for Whiteboard animation to help viewers gain a 15% increase in knowledge retention.
  4. Establishing
    Business Initiatives
    It’s a clear format that has become an increasingly popular way for businesses to explain products, services, or complex facts.

White Board Animation – Business Scenarios (Case Study)
Business Scenarios - Coca-Cola Content 2020
Coca-Cola Content 2020

  • Coca-Cola used whiteboard animation as an internal explainer video to be used for marketing, sales, and HR onboarding and corporate training, which has gained over 600k YouTube views.
  • Challenges: Black and white can be very limiting sometimes, so it’s important to be creative enough where you are not going to bore your viewers or be too simplistic to actually engage audiences.
  • Cost Associated with Animation: 2k-$6k

White Board Animation Pricing

Kinetic Typography Animation

This style combines motion and text to share messages or influence audiences or clients. Businesses rely on this to present stylized and rich content or messages for landing pages or ads. It’s particularly attractive in sharing updates about products and services, or brand developments, and there’s no limit to the complexity that can be used in the design.

Benefits of Using Kinetic Typography Animation

  1. Improved
    ROI
    Marketing campaigns are supplemented with the ability to tailor customer messages, email campaigns, and social media marketing campaigns that affect company sales. 78% of marketers state that video provides a solid ROI.
  2. Turning Leads
    into Conversion
    Customers can be encouraged to move from the consideration stage to make a purchase after watching an animated video, considering that 64% of those surveyed are likely to purchase products and services online after seeing a video.
  3. Strengthening
    Branding
    Artistic text and motion graphics can really make logos, products, and services pop. With some creative color palettes and fonts, businesses can convey strong, memorable messages in a very short amount of time.
  4. Establishing
    Business Initiatives
    With the capability to showcase messages through text, companies have the opportunity to directly impact customers and clients by directing their attention to product messages, services, and promotions.

Kinetic Typography Animation – Business Scenarios (Case Study)
Business Scenarios - How PayPal Works
How PayPal Works

  • PayPal featured Kinetic Typography in explainer videos for both Australian and American audiences in their “How PayPal Works” campaign. The basic color palette and straight to the point format style helped them educate people on the safety, speed, and other highlights of their service.
  • Challenges: The reliance on text and numerical characters can run the risk of appearing old-fashioned, out of context, or too slow. It is important to deliver a message clearly and smartly so that it can be understood.
  • Cost Associated with Animation: $5k-$10k

Why Is Animation Expensive?

To use a familiar Hollywood catchphrase: “let’s go behind the scenes” for a moment and take a deeper look into the expenses involved in creating animated content. While there are industry averages, pricing depends on the experience of the studio, the types of animation, video editing, pre and post production fees, extra equipment, actors (live or voice-over), pricing, and timeline.
Animation Step-in Process Pricing

Costs for Animation

  • Overall Cost: Expect to pay anywhere between $5K-$30K per minute for any high-quality animated video, which incorporates the video length and style, sound design, script and storyboard, research, and animation.
  • Length: Studios typically charge on a per minute basis, so length will significantly impact pricing.
  • Voiceover: Depending on the project, you can expect to pay either a flat fee, or about 150 dollars for a 15-second recording, or $200-$350 for a 30-second recording for commercial purposes. A lot of it depends on the word count as well and how long it takes you to record it, plus editing and post-production
  • Illustration: Illustrators often charge anywhere between $25-$100 per hour and average costs for illustration projects in the US can range between $90-$500 for smaller projects, and more complex projects can run into the several thousand depending on project timeline, length, and revision cycles.
  • Motion Graphics Editor: Anywhere between $600-30K for a flat rate fee.
  • Sound Technician: $300-$700 per day.
  • Script: For an experienced scriptwriter through an accredited studio, pricing averages about $261 to about $2,615 for a 60-second explainer video. 

Statistics of Animation Cost Based on the Locations

Professional animation studies in China and India are becoming increasingly popular partners for studios in Europe, US, and Japan. The flexibility of working with smaller and more inexpensive studios in Asia, as well as the fresh, creative perspective that these countries bring, has a very appealing factor for larger studios and businesses alike.

The global animation industry was worth $254 billion in 2017 and is projected to reach 270 billion by 2020. These numbers are due to the pervasive usage of videos on the internet, and the widespread access to multimedia devices.

Global Animation Market

The US

The US market for 3D animation is growing, as seen in the chart below. Propelled by new technological advances and increasing multi-industry demand, particularly entertainment and media. Singapore, India, and China are also major players in global animation market growth due to a combination of skills, experience, and lower production costs for animation.
Animation Market- Information

Australia

The average reputable, accredited animated or digital content production studio charges anywhere between $700 to $1000 as a starting price for custom animation projects.

The UK

To contract an accredited animated or digital content production studio in the UK, you can expect to pay an average of $7,972 for a 60-second basic explainer video package, or about €6,500 or £5,700. The chart below displays the pricing model ranges for animated explainer videos based on a survey of UK companies.

India

For animated videos from accredited digital content firms, pricing ranges fall between $25 to $40 per second on average for 2D and 3D animation.

Explainer Video-Pricing Model
Price Distribution by UK Company Survey

  • US

    $300-$20K per minute depending on 2D, 3D, and studio type and precise location.

  • EU

    €200-€15K per minute depending on 2D, 3D, and studio type and precise location.

The Evolution and Revolution of Animation

Customized animated videos for business is not only the future; it’s the now. By 2021, 82% of all internet traffic will be video. Changing technologies embedded into our operating systems on phones and mobile devices are altering consumer perceptions and experiences with video.

Businesses need to not only respond to this evolving demand for fast, tailored ads, marketing campaigns, promotional content, and training seminars, but be bold and aggressive in delivering what consumers and audiences want.

Video Caddy’s experience in animation and extensive video animation services, gives us the ability to translate brand and business messages into visually stunning animated video content that resonates with viewers, consumers, and targeted audiences.

– Video Caddy

Disclaimer:All the product names, logos, trademarks, and brand names are the property of their respective owners. All the products, services, and organization names mentioned in this page are for identification purpose only and do not imply endorsement.

CXO’s Guide to Unique Real Estate Marketing Ideas

CXO’s Guide to Unique Real Estate Marketing Ideas

At senior management level of a real estate company, the aim is to build trust among stakeholders and ensure excellent experiences for your customers. Not a cakewalk, but you can achieve that by visualizing the need around and implementing innovative as yet effective real estate marketing ideas. This process of introducing and nurturing a new marketing idea starts with learning everything you can about your existing or prospective market.

Know Your Market

Knowing your market will help you zero in on the right marketing strategy. Did you know that the number of home sales will rise about 2.8% in 2018, to 5.8 million? Also, millennials will make 43% of homebuyers in 2018. The real estate market size is growing and so do the business opportunities.

Overall Real Estate Industry Progress

Before you delve into the following real estate marketing ideas, take a look at the progress of the real estate industry over the years, so that you can better understand it and develop an effective marketing strategy. The following graph will give a ballpark idea on how many homes were sold in the USA from 2005 to 2017, along with the predictions for 2018 and 2019.

Overall Real Estate Industry Progress
Annual Average Housing Completion

Real Estate Industry Health Report

The real estate industry health report shows that the market has risen 11.4% since 2008. The real estate agent salaries are now increasing by at least 10%. Suburban markets are witnessing 80% of residential growth and urban areas will make up 15% of the growth by 2025.

Purchasing Power in the Real Estate Industry

Looking at the consistent increase of the real estate purchasing power parity in the USA, EU, Canada and Australia will help you better understand the real estate industry growth.

Purchasing power in the real estate industry
Source: CIA World Factbook

Segment the Market and Position Your Business

You need to segment your target market to reach the right customers. You can use demographics, location, lifestyle, behavior, interests etc. to develop a strategy for reaching your target audience.

Once you create the strategy, you need to position your business in the market. Identify your competitors and understand how they are positioning their brand, then propose something different. You need to showcase your unique value proposition and communicate your best attributes to leave the best impression.

Understand Your Buyer Persona

Understanding your buyer persona helps you better target your audience. Define your ideal customer and learn about their interests, needs, and expectations. This will help you tailor your value proposition to their needs and solve their pain points.

There are four major types of homebuyer personas in the USA:

major types of homebuyer personas in the USA
  • The single female
    Making up 18% of the real estate market, she has a median income of $50200 and is looking for a 1500 square feet house.
  • The single male
    He makes up 10% of the market, has an income of about $58400 and wants a 1570 square feet house.
  • The unmarried couple
    They make-up 7% of the market, have a combined income of about $76900 and are looking for a 1760 square feet house.
  • The married couple
    They make-up 64% of the real estate market, have a combined median income of $96400 and are searching for a 2100 square feet house.

Each of these buyer personas is looking for a house in a suburb and is interested in neighborhood quality, affordability, and convenience of job, family, and friends, as well as the design of neighborhood.

The Best Real Estate Marketing Ideas to Apply

Copycat Marketing

Copycat marketing can drive positive results only if you add a personal touch to someone’s successful marketing strategy. The best way to leverage copycat marketing is to find the best deals and see how they led to major benefits.

Here are the biggest real estate deals in Europe, the USA and Australia, respectively.

  • The Vendôme Saint-Honoré, Paris, France
    The Vendôme Saint-Honoré, Paris, France Norges Bank Real Estate Management acquired in 2016 a 100% interest in the Vendôme Saint-Honoré property (26800 square meters) in Paris, France, for which they paid 1 billion euros.
    The world’s biggest wealth fund invested in the property since 2011 and, in the acquisition of the property, no financing was used. Norway’s sovereign wealth fund redesigned the property and turned it into a beautiful contemporary building with courtyards and gardens.
  • The Fontainebleau, Las Vegas, Nevada
    The Fontainebleau, Las Vegas, Nevada In 2017, billionaire Carl Icahn sold the Fontainebleau, Las Vegas’ towering monument, for a whopping $600 million to real estate investment firms Witkoff and New Valley.
    He purchased it out of bankruptcy in 2010 for $148 million, invested a lot of money in it and completely turned it around. He and his company, Icahn Enterprises, invested in a greatly undervalued, but well-designed asset and were able to make a winning bid to save it and unlock its potential for growth.
  • The Fairfax Mansion Elaine, Sydney, Australia
    The Fairfax Mansion Elaine, Sydney, Australia The 2017 sale of the Double Bay home of Elaine in Sydney, bought by Atlassian co-CEO Scott Farquhar, set a national residential record for a single property – $71 million.
    The real estate agent in charge of the Fairfax mansion sale, Ken Jacobs of Christie’s International Real Estate, successfully closed this massive deal by copying the competition’s common marketing tactics. He evoked emotions by playing the history card, as the mansion was a family home since 1891. The interiors were nothing compared to the deal price and the derelict rooms didn’t increase the odds, but the three-year campaign paid off.
    You can do the same as the real estate agents that made these excellent deals by using their marketing tactics, ideas, and concepts and customizing them to suit your own projects.
  • Freddie Mac and Fannie Mae financing Freddie Mac and Fannie Mae financing
    Real estate companies can seize many co-branding opportunities with Fannie Mae and Freddie Mac, government-sponsored enterprises that ensure reliability and affordability in the real estate industry.
    Tower Commercial Mortgage recently secured $2.95 million in Freddie Mac financing for a 24-unit multifamily asset in Salt Lake City, Utah. The sponsor had been looking for the financing for two years and Freddie Mac made it possible for Tower Commercial Mortgage to secure the commercial mortgage for construction in just six weeks.

Leverage Inbound Marketing

Drive more visitors to your website by making sure that it’s visually-appealing, intuitive and filled with informative content that addresses your audience’s needs. Geotagging can help you engage potential buyers and connect with local communities.

Including a DTI (Debt-to-Income) ratio calculator and an LTV (Loan-to-Value) calculator on your website will help attract more visitors.

Stay Updated with Real Estate Markets

Stay up-to-date with your target real estate markets so that you can remain relevant. Subscribe to real estate magazines and newsletters showcasing current and future projects and follow the biggest companies on social media. Following the market move of companies like Fannie Mae and Freddie Mac will add to your decision-making process as they are the cornerstones of the real estate market.

Participate in Real Estate Expos

Real estate expos offer plenty of branding and networking opportunities, chances to meet industry leaders, gather real estate marketing ideas and stay updated with trends and new technologies.

Upcoming real estate expos:

Showcase Your Business in Video Format

Videos are the best way to engage your audience. Interesting and compelling explainer videos about organizational process and projects provide social proof of capability which at times is even more powerful than testimonials.

Moreover, high-quality videos will increase your SEO ranking, since a video is one of the many ranking factors in Google’s algorithm, as is user experience, which quality videos will help you improve. For creating engaging videos, you can approach real estate video editing agencies like Video Caddy.

Hire a Real Estate Photography Professional

The best sources for finding real estate photography professionals include:

  1. Freelancer hiring platforms: UpWork, Freelancer, Craigslist
  2. USA: PhotoSesh, Pretty Instant
  3. UK: Perfocal
  4. Australia: Photographers
  5. Canada: PPOC

Create a Real Estate Virtual Tour

To create a real estate virtual tour, you need to take photos of a property from various angles and then create a spherical panoramic photograph using photo-stitching software. Real estate video editing agencies like Video Caddy can help you with these kinds of requirements.

Find Local Sponsorship

SponsorMyEvent is a free tool for finding local sponsorship in any country across the world. Just register, post your event and wait for a sponsor to reach out to you. You can then discuss all the offerings, share files, contracts, and invoices and handle payments, all directly within the platform.

Make sure that your outreach emails are short and concise and that you mention a location, as that will significantly increase the response rate. Display the sponsorship info on your website, so that potential sponsors can see that you’re looking for such collaborations.

Create an Engaging Animated Video

Animated videos can create lasting impressions on your clients and their potential homebuyers. With a short video, you can instantly grab the viewers’ attention and get them to follow a story. Real estate video editing professionals at Video Caddy can provide you with comprehensive animation services that will springboard your business to great heights.

Leverage New Technology as Your Mainstream Real Estate Marketing Strategy

New technology is rapidly finding its way into the real estate markets, so you should leverage it as soon as possible.

Upcoming Technology for The Real Estate Industry

  • Virtual Reality for improved buyers’ experience With VR models, your clients’ potential homebuyers can “walk” through the properties from their home and get a feel for them before they visit.
  • Drone visuals to better showcase properties Drones are perfect for shooting aerial photos and videos of real estate properties, and photos and videos of home exteriors. Drones bring properties to life and show potential homebuyers the entire neighborhood.

How to Implement New Technology

  • Convert videos to VR To experience homes in VR, you need to find a professional to record 360° videos of the properties and host them on a video platform. Potential homebuyers will only need to have VR headsets to “visit” the real estate properties in VR.
  • Purchase a camera drone and get a drone license You need to obtain an FAA certificate for flying a drone, which costs about $150. If you want to do it yourself, you can buy a camera drone for $750, but professional-grade camera drones vary from $1000 to $3500.
  • The cost of hiring a drone photographer To hire a professional drone photographer, you need $200-$400 for a 1-minute video and several photos. Expect to pay a little over $1000 for longer videos.

Set up a Google My Business Account

With a Google My Business account, your clients will find you much easier. To set it up, go to the Google My Business page, click on the Start Now button and enter your business information – business name, country/region, address, city, phone number, category, website URL and a short description. After verifying your listing, your account will be instantly created.

Here’s a good example of a real estate agency’s listing on Google:

Google My Business

Apart from the address, phone number, opening and closing hours, clients can see photos of the agency and its location on the map, visit the official website and even send directions to their phone.

Reach Out to Former Clients for Authentic Testimonials

Ask your former clients for testimonials, as they build credibility and trust. Send them emails asking for their opinions regarding your services and their experiences with your brand. Keep them casual, concise and personalized. You can offer incentives, but people are usually willing to give feedback.

Take a look at a few good examples of client testimonials to get an insight into how they can tell a powerful story and convert leads into customers.

Sample Split Testimonials

This one is even better, because it has a picture to go along with the client’s name, which creates higher engagement:

Testimonial with Photo Disclaimer: These testimonials are for example purpose only

Create a Referral System that Works

An effective referral system will bring you more clients. People trust recommendations from their peers more than they trust direct recommendations from brands. The steps for creating a successful referral program include:

  1. Identifying your ideal customers
  2. Find potential referrers in your existing network
  3. Ask for referrals by sending emails or simply including a CTA in your weekly newsletter
  4. Connect with your referrers and ensure they understand your company’s unique value proposition
  5. Nurture your relationship with the referrers, showing your appreciation and providing incentives for their contribution
  6. Create a landing page to showcase your referral system and attract more referrers
  7. Promote your referral program on social media
  8. Track the referrers and measure the results to optimize your program.

The best example is the Tesla referral program that offers every Tesla owner a chance to give their friends up to 10 discounts of $1000 each. The referrers can also tour the Tesla factory and get access to limited edition vehicles.

Utilize Real Estate CRM Software to Convert More Leads

Real estate CRMs, such as Zoho, Hubspot and Agile, can help you store and organize information about your clients in one centralized place, access it 24/7 from any device, automate repetitive tasks and streamline your workflow, stay in touch with clients, and improve communication within your company.

Zoho CRM is one of the top ones for managing your sales, marketing and support in a single system and converting more leads into sales. You can customize it and integrate it with the third-party apps that you already use. It is an AI-powered, multichannel CRM software with powerful marketing and sales automation features and analytics, high level of security and lots of options for customizing the system to your needs.

Hubspot CRM has everything you need to grow your company, as it offers a hub for managing marketing, sales and customer relationships, all within one mobile-friendly system. It seamlessly integrates with third-party apps and has comprehensive features for real-time communication, process and performance monitoring and easily managing leads and opportunities.

Agile CRM is an all-in-one, next-generation CRM software solution that can supercharge your marketing, sales and customer service. Its extensive set of features make it one of the best ones for real estate purposes.

Case study: How Real Estate Agencies Can Reinvent Customer Relations with an End-to-End Social CRM

Box+Dice has built a technology platform that brings together people and processes. They integrated CRM, media, and transaction into one end-to-end solution, that is, a Social CRM.

It includes a Social CRM, an app for communicating with customers, an accounting module, templates for building real estate websites and portals and a toolkit for email marketing. With the help of RubyGarage, Box+Dice completely rebuilt their app, making it more customer-centric. 

Help Clients Showcase Their Best Properties, Innovative Designs, Green Homes as Their Brand Ambassadors

The following are some of the top real estate marketing ideas for helping your clients promote their properties and effectively capture the attention of a great number of potential homebuyers.

Create Viral Infographics to Share on Social Media

The best tools for creating infographics are Piktochart, Infogram, easel.ly, Visualize.me, Canva and Photoshop. There are lots of free templates these tools offer, so you can create beautiful infographics in no time.

You can create market reports and showcase new listings, then share them on social media, as you can reach more clients and truly go viral. Here are several viral infographics that you can use in your campaign.

Biggest Home Seller Mistakes

Update Your Print Collateral

Print collateral speaks volumes about your company, so make sure it’s not outdated. Revise your marketing materials regularly and update your print collateral, especially the graphic design, making sure it’s high-quality and instantly delights your clients.

Use Professional Real Estate Property Images – A Picture Speaks a Thousand Words

Professional high-quality images will help your clients attract more buyers. Be sure to work with professional photographers who know exactly how to highlight a property’s best features and present it in the best possible light.

Real Estate Marketing on Social Media

You should share your every blog post, property photos and videos, announcements and industry news, communicate with your followers, engage in local groups, use hashtags and encourage feedback and discussions. Schedule and automate posts and measure your performance – use the results to optimize your efforts.

Leverage AI

AI will enable your website visitors to find what they’re looking for faster, especially if they prefer voice search. Furthermore, chatbots can answer a variety of customer queries and personalize the service.

Coldwell Banker and Voiceter Pro, who recently launched extensions for Amazon’s Alexa, are just some of the real estate companies that are leveraging AI-powered searches.

Establish a Presence on All Marketing Channels to Make Your Brand a Synonym for Real Estate

Where Can You List Your Business?

Apart from Google My Business, you can list your business on Bing, Yahoo, Yelp, MerchantCircle, Yellow Pages, Mapquest and Hotfrog, and you can create a business page with Facebook for Business.

Invest in Your Community to Generate Strong, Top-Of-Mind Referrals

Go to networking events and engage with people on social media to build and nurture relationships with your clients and potential customers. You’ll get more chances for more listings and generate more quality referrals.

Create a Blog That Answers Your Clients’ Questions

Your blog must be filled with unique, fresh, relevant and informative content. Be sure to answer the top real estate industry FAQs, some of which are:

Create a Blog That Answers Your Clients’ Questions

Reach Out to Local Radio and TV Stations

It’s very cheap to promote your business on local radio and TV stations, so send them an email with a compelling “About Us” video and pitch your real estate marketing ideas. HARO is a great source for reaching out and spreading the word about your business.

Master Zillow – This Is Where Your Customers Hang Out

Being the leading real estate marketplace, Zillow is the best place to list your business and attract a huge number of clients, so hurry up and connect with local professionals in your niche.

Publish Market Reports

Publish real estate market reports such as these below in order to establish authority, improve SEO rating and generate more leads.

The US Real Estate Market Report:

The US Real Estate Market Report

The Europe Real Estate Market Report by CBRE Research:
GDP Growth: 2018 compared to previous five years

The UK Real Estate Market Overview
The UK Real Estate Market Overview

The Canadian Real Estate Market Overview

The Canadian Real Estate Market Overview

The Australian Real Estate Market Overview

The Australian Real Estate Market Overview

Federal Report on Real Estate Market Growth Across the US, the UK, Europe and Australia

The Top Real Estate Markets in the USA

The Top Real Estate Markets in the USA

The Top Real Estate Markets in Europe

The Top Real Estate Markets in Europe

Conclusion

These unique real estate marketing ideas will help you stand out and build a strong brand that consistently attracts a lot of clients. Apply them all and you will quickly become one of the best real estate marketing companies around.

– VideoCaddy