Animation Can Tell Your Story Better than You Can

Animation Can Tell Your Story Better than You Can

If you asked your audience whether they’d like to hear your product message delivered to you by the balding CEO of your company or the Taco Bell Chihuahua, they’ll most likely choose the dog. Animation is entertaining. Animation gives you the opportunity to generate excitement and interest around your brand and explain your product in a simple way.

If you haven’t already joined the band wagon, here are five reasons why animation can tell your story better than you can:

1) It is Entertaining: Market researchers know that if you don’t gain a prospect’s attention in the first 8 seconds, you’ve lost them. Animated videos get that initial attention and keep prospects entertained (and focused) up to 2 minutes. With animation the sky is the limit. Your main character can hop from Paris to New York in a second, or dive into the intricate workings of the human brain. Animation has no boundaries, so the most creative companies will be able to set themselves apart from the competition via a fantastic animated film.

2) It Provokes Visual and Emotional Stimulation: Video is the most effective advertising source because its visual and audio presentation influences intelligence and emotion more than any other medium. Legends in the animation video business like Ephipheo know exactly how to extract the juice of the story to create a message that can immediately increase sales or skyrocket a brand. With animation you have the control to place words, images, sound and movement together in a way that generates the emotional response you want from your user.

3) It Generates the Wow-Factor: You want people to see your video and say “Wow, these guys are good!” Cool and impressive videos gain loyal followers who then become ambassadors of your products and services. The wow-factor does not have to cost a lot. There are many great animations that cost under $1,000 to produce. Just combine the creative use of story, character, sound, text and movement into one message that rocks.  

4) It Defines Your Brand: When the video rolls, people want to know what exactly is being sold to them and why they should buy it. Animation does that, while also delivering something that is eye popping and memorable. Your video, done properly, showcases who you are as a business. Your personality as a company or a leadership team will be exposed. Your brand reputation will be spread as it gets posted on YouTube, your website, linked to Twitter and other social media sharing sites.

5) They Will Remember You: We all still remember the Energizer Bunny and the Budweiser Frogs because animation is entertaining. Users remember 58% more by watching video vs. just reading alone. They’ll “get” your message, remember it, and pass it on. Your animated video will be likely to be seen over and over again as it has an eternal shelf life on YouTube channel, your website, in a Tweet or on Facebook for years to come.

– Video Caddy

6 Successful Video Marketing Tactics that Generate Sales

6 Successful Video Marketing Tactics that Generate Sales

Video is the fastest growing form of content marketing used by small businesses to promote their products and services. Lots of text on a website is outdated. People want to glean information quickly and then take action. If they don’t see what they need within 8 seconds, they are off looking somewhere else. As a result, video marketing is skyrocketing, boasting increases in conversion rates up to 300% when text is replaced with video.

Video content marketing is the best way for you to attract new customers and establish long-term relationships with your existing customers.

Here are six video marketing tactics to help you generate an increase in sales.

  1. Present a Simple, Focused Message: An effective 90-120 second video will zero in on the key value proposition of your product or service. The visuals, sound and text will all work together in harmony to present your message in a simple and creative way. Your short film should present an engaging story that reaches busy consumers quickly, awakening within them an interest to buy your product or service.
  2. Keep it Short: Attention spans are decreasing by the second. When creating your script, take only the most important elements and discard all the extraneous, irrelevant information. More is said with less.
  3. Narrowly Target Your Customers: The old adage “know thy customer” is even more critical now in the age of contextual advertising. Contextual advertising is targeted advertising based on a user’s action, such as visiting a particular website. When you create your video, consider the demographics of your audience, their behavior or mood at the time of sale. The more targeted your video is to your specific audience the greater the conversion rate.
  4. Make it Memorable: The combination of visual, audio and verbal elements will increase your viewer’s emotional engagement. Jazz it up with a memorable character that can be associated with your brand for years to come. Everyone remembers the battery-powered Energizer bunny, the Taco Bell Chihuahua and the Budweiser Frogs. Interesting and humorous videos are remembered and shared most.
  5. Expose Yourself (and Be Interesting): Now is the time to be brave and bold. Your video is your calling card so it should showcase your interesting and perhaps even quirky personality as a business. Include a humorous animation or a direct message from the CEO. Let your audience become emotionally connected to you as you accentuate what makes your company or product different (and better) compared to everyone else’s.
  6. Aim for a Higher Google Ranking: A study put together by the Forrester agency discovered that websites with a good video marketing strategy in place increased their likelihood of being ranked on the first page of the Google results by as much as 53 times. A good video strategy includes everything from being search engine optimized (i.e., include relevant keywords in your video title tags, summary and tag fields) to wide user engagement (feedback, likes, backlinks).

– Video Caddy

6 Reasons you should be Using Animation in Your Advertising

6 Reasons you should be Using Animation in Your Advertising

Video is the most effective advertising source because its visual and audio presentation influences intelligence and emotion more than any other medium. Animation in video advertising allows creative companies to think outside the box, and say what needs to be said, in a memorable and engaging way.

Here are six reasons why you should be using Animation in Your Advertising.

1) Cost Savings: Fortunately, in the current multimedia revolution, businesses don’t need to spend hundreds of thousands of dollars to produce a commercial. Hollywood actors or infomercial legends are not required. Neither is a full set filled with props and changing scenery. Thanks to the effectiveness and popularity of animated video, it is possible to make a great 60-second animation for $1,000-$20,000.

2) Time Savings: Animation is a real time saver compared to traditional video production. When creating animation you avoid having to deal with actors who need to take a long lunch break or a few days off to recover from the flu. You sketch your storyboard and write your script, and then the animators get working. A 60-second commercial can be completed anywhere from one to four weeks. This allows you to get to the marketplace faster with a trendy idea rather than it getting outdated as it gets delayed by production.

3) Creativity: The difference between humdrum and amazing is the creativity factor. With animation the sky is the limit. Your main character can hop from Paris to New York in a second, or explore the intricate workings of the human brain. Animation has no boundaries, so the most creative companies will be able to set themselves apart from the competition via a fantastic animated film.

4) Great Memorable Characters: Everyone remembers the battery-powered Energizer bunny, the Taco Bell Chihuahua and the Budweiser Frogs. Animated advertising gives you the opportunity to create larger-than-life characters that become the face of your brand. Your main character will be timeless, trust worthy and loyal to you brand. He won’t get old; he won’t get kicked off the superstar A-list; and he won’t get arrested for shoplifting. He is a safe bet.

5) Clarity of Message: Using animation in video forces you to be truly selective about your message and your intended outcome. If you want to increase sales or strengthen your brand, you create a 60-second storyboard and script that visually and audibly engages your viewer. Gone are the days when 60-second spots left the viewer confused. Great ads are direct and succinct and cleverly use words, images, voices and music to engage all our senses to buy products and love a brand.

6) Share-ability: Animated advertisements are cheaper to make and they have a much longer shelf-life. Instead of it appearing one time during the evening news, your video will now be located on your website, in a Tweet, on Facebook, on YouTube and in email links to your subscribers. The usage of a great animated advertisement is everlasting.

– Video Caddy